MSS Media, Inc. recently partnered with Rutgers Business School for a geographically targeted transit advertising campaign. The Miami-based media and PR agency provided media buy and placement services for the school’s Master of Accountancy in Financial Accounting enrollment campaign.
By placing interior signs on both the New Brunswick and Newark fleets of the Rutgers Bus System, MSS Media, Inc. is helping Rutgers Business School reach almost 80,000 daily bus riders with compelling and informative advertisements. The campus media campaign is designed to increase program awareness, generate repeat exposure, and influence the target demographic while maximizing Rutgers Business School’s return on ad spend.
MSS Media, Inc., which specializes in education, government, real estate, and lifestyle marketing, has years of experience successfully providing campus and transit media design, purchase, placement, and management services. The firm’s past and current clients include Greystar, Lyft, Spotify, John Hopkins University, Florida State University, the University of Houston, the U.S. Air Force, the U.S. Marines, the U.S. Army, the Army National Guard, and the U.S Census Bureau.