Mudlick Mail Acquires Muscle Up Marketing

by | Sep 7, 2018

Mudlick Mail announced that it will combine operations with Muscle Up Marketing, a full-service marketing firm specializing in serving the fitness and health and wellness industries. The combination will expand Mudlick’s expertise into a brand-new vertical market while enhancing the digital services offered to clients. This acquisition marks the first transaction driving towards Mudlick’s vision to become the leading provider of direct response marketing.

“We are very excited to add Muscle Up to the Mudlick family,” said Tim Ross, Mudlick’s CEO.  “We believe our infrastructure and ongoing technology developments combined with Muscle Up’s robust service offerings and industry expertise will allow us to better serve both of our customer bases.”

Based in Alpharetta, GA, Muscle Up serves such well-known clients as Crunch Fitness and Gold’s Gym. The firm offers a full spectrum of digital services to reach customers in a wide variety of channels, including social media management, text message marketing and mobile geo-targeting. Muscle Up’s founder and President, Jon Butts, will remain with the business while maintaining a meaningful ownership stake in the combined company.

Muscle Up’s digital expertise will complement Mudlick, which continues to develop innovative, data-driven technology. This upgraded platform will enable Mudlick to better help clients make informed buying decisions based on response rates and predictive analytics. It will also illustrate key performance indicators and tie in call tracking information and market penetration reports. Clients can visually track and analyze the success of their direct mail campaigns. In addition, the platform will include a web-to-print portal, allowing clients to print direct mail postcards, business cards or store banners themselves.

“Our goal is to reinvent the way small businesses execute direct mail by giving them the data they need to make smarter decisions about how they allocate their marketing dollars,” added Ross.

Operating out of Acworth, GA, Mudlick is a provider of turnkey, data-driven direct mail, digital and mobile marketing solutions primarily to small and medium-sized businesses and franchisees in a wide variety of consumer services industries.  Mudlick utilizes its extensive experience and expertise to design customized marketing campaigns that generate measurable and attractive returns on investment for its customers. The company has invested heavily to build new capabilities and technologies since it partnered with private equity firm Clearview Capital in February.

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