Trevelino/Keller, a full-service, digital public relations and marketing firm, has been engaged by MyPorter, a valet self-storage startup based in Atlanta. Trevelino/Keller is tasked with executing an integrated media strategy across earned, shared, owned and paid.
MyPorter launched its concierge storage services in Atlanta and the surrounding metro areas in 2015. The company was created to disrupt the antiquated $38 billion self-storage industry by offering consumers a more convenient, easier and safer way to store their belongings. Bringing the entire process online, its platform allows customers to schedule item pickup, maintain a visual catalog of stored items, and schedule delivery directly to their home.
“Since our launch, we have seen strong growth in Atlanta, primarily driven by a more progressive approach to a long-standing industry, coupled with a customer-centric experience somewhat atypical of the category. As we prepare to scale our business and student offerings as well as expand into new markets, we recognize it is time to bring on a partner to amplify our reputation in Atlanta and new markets on our path to becoming a national brand,” shares John Foshee, co-CEO and CMO of MyPorter. “Given its experience and approach to working with emerging brands, we felt Trevelino/Keller was a natural partner to help us scale.”
Trevelino/Keller brings 16 years of experience in brand reputation, as well as media strategy and social marketing, to the partnership. With established roots working with both B2B and B2C brands in technology and lifestyle markets, the firm is poised to elevate MyPorter’s brand as it scales.
“Some are tired of references like disruptor and unicorn, but the fact is, so many antiquated industries still dominate,” says Dean Trevelino, principal at Trevelino/Keller. “MyPorter is well positioned to get out front of the self-storage industry by providing a full-service solution to a traditionally exhausting and manual process. We’re impressed with the company’s growth to date and are excited for the opportunity to leverage our expertise to build on its momentum.”