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Myrkl appoints The PHA Group

by | Nov 14, 2023

London, UK, 14th November 2023: Myrkl – the revolutionary food supplement that allows you to enjoy your social life without compromising the next day – has appointed leading independent PR agency, The PHA Group, to oversee their UK press office.

Invented in Sweden by de Faire Medical, Myrkl’s unique formula – AB001TM – is the first in history to break down alcohol effectively before it reaches the liver, and the result of over 30 years of scientific research and development.

With consumers’ lives busier than ever with work, fitness, and family commitments, almost three quarters (74%) of Brits admit to turning down social invitations because of concerns about the after-effects of drinking alcohol. Myrkl is designed for responsible adults who enjoy socialising, but require performance, productivity, and mental clarity in their personal and professional lives.

The PHA Group has been appointed to raise awareness of Myrkl’s unique food supplement in the run up to Christmas. Capitalising on the upcoming party season, press office activity will establish Myrkl as the ‘go to’ natural pre-drinking solution for people who want to take care of their health and perform at their best, without having to compromise the next day and miss out on festive social occasions.

The PHA Group will deliver a strategic PR brief for Myrkl: building brand awareness and credibility in the UK; educating consumers on the after-effects of alcohol, responsible drinking, and ways to manage during party season; and encouraging customer sales through generating affiliate PR content.

Colin Chapman, Global Head of Commercial Business at Myrkl, said: “We are delighted to be working with The PHA Group to bring awareness of Myrkl to consumers – especially at a time of year when many of us look forward to enjoying ourselves socially without compromising tomorrow.”

Amy Humphreys, Director of Healthcare at The PHA Group said: “At PHA we’re passionate about supporting businesses who offer something new to consumers, whilst helping to solve a common health complaint or issue. Which is why we’re thrilled to be supporting Myrkl with this strategic PR brief, which has been designed with busy working professionals and ‘social’ consumers front of mind.

With such high a high number of people turning down social invitations due to the negative after-effects of drinking alcohol, we have no doubt that Myrkl will receive a warm response from UK consumers – particularly with the busy festive season fast approaching.”

About Myrkl:

Myrkl is a unique food supplement that allows you to enjoy your social life without compromising the next day. With Myrkl, you feel refreshed even after a long night.

Myrkl is a De Faire Medical brand. To learn more about De Faire Medical, please visit www.defairemedical.com

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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