Nemours Children’s Health System announced Sarah C. Sanders has been named Senior Vice President & Chief Marketing Officer. In this newly created role, Sanders will lead the multi-state health system’s local, regional and national marketing strategy to help advance the lives of children and their families. She will report to David J. Bailey, MD, president and CEO of Nemours.
“I am delighted to welcome Sarah to Nemours where she will help elevate our enterprise-wise marketing strategy and endeavors. Her background and experience are a wonderful complement to our strong educational and academic mission,” said Bailey. “With her expertise and leadership, she will help bring Nemours’ care to more families in the U.S. and internationally and bring us closer to fulfilling our promise to help every child in our care grow up healthy and reach their full potential.”
Sanders brings an extensive background in academic healthcare to her new role at Nemours. She most recently served as Associate Chief Marketing Officer at the University of Pennsylvania Health System (Penn Medicine), one of the country’s top 10 ranked health systems. At Penn Medicine, she transformed the organization’s marketing approach by establishing a customer relationship management platform (CRM) and building a precision marketing competency. Additionally, as an avid proponent of brand leadership, she is known for generating business value and driving intensive digital marketing strategy through employing new technologies to achieve results.
As the inaugural Chief Marketing Officer, Sanders will lead the advancement of marketing and communications as an increasingly vital partner in advancing the organization’s mission and robust patient-focused environment. In this role, she will bring together Nemours’ marketing and communications Associates within branding, public relations, reputation management, and clinical service line support. This geographically diverse team is based in Central Florida, the Delaware Valley, and North Florida.
“The Nemours organization is truly patient-centric. For a marketer, this is an exciting opportunity to apply my expertise in data and technology to create personalized, relevant and value-added engagement opportunities for patients and their families,” said Sanders. “As a parent of three children, including a special needs child, I understand first-hand the challenges of navigating a complex health situation.”