NEW YORK, July 9, 2026 – Lou Hammond Group (LHG) announces 3 new clients covering public relations/corporate communications, strategic planning, branding and digital marketing:

Florida’s Historic Coast  Home to St. Augustine, Ponte Vedra Beach and The Beaches, the destination blends rich history, vibrant culture and coastal charm. From the nation’s oldest city and iconic landmarks to live music, festivals, golf and pristine beaches, it offers visitors an authentic and memorable experience.

Visit St. Petersburg Clearwater  Located along Florida’s Gulf Coast, the destination blends 35 miles of beaches and year-round sunshine with local creative spirit. Visitors will find world-class museums, Michelin restaurants, craft breweries, live music, and outdoor adventures.

VIVA Cruises  Founded in 2018, headquartered in Düsseldorf, the cruise line is one of Europe’s most modern river operators. With VIVA Boutique, they are introducing a second product line offering a higher proportion of suites and elevated culinary experience.

Following a mandatory competitive RFP process, LHG has been selected to continue representing two key destination clients:

  • TOURISM Santa Fe, a valued client partnership spanning more than 15 years.
  • South Dakota Department of Tourism, a client relationship approaching five years.

We are honored to continue our work with TOURISM Santa Fe and the South Dakota Department of Tourism,” said Lou Hammond, Chairman/Founder. “These renewals are a testament to the strength of our partnerships, the dedication of our team, and our shared commitment to showcasing these extraordinary destinations.”

Lou Hammond Group is an award-winning full-service marketing communications firm representing premium brands globally. The company, founded in 1984, is headquartered in New York with offices in Colorado, Florida, Georgia, South Carolina, Texas and Utah.

Visit www.louhammond.com.