8 April – The Sandpiper Group (“Sandpiper”), the largest independent communications, public affairs, and research group headquartered in Asia Pacific, and operating across the Middle East, announces the appointment of Simon Buckby to lead Sandpiper Government & Public Affairs, the firm’s global policy and government relations division, headquartered in Singapore.
As Managing Director, Sandpiper Government & Public Affairs, Simon is joined by Dr Craig Wilkie, who is appointed as Director, with a focus on strategic content, policy, and intelligence.
Simon Buckby
Simon has over 30 years’ experience in strategic communications, government advisory and public affairs, having served in Asia Pacific, the Middle East, and the United Kingdom. He advised multinational corporations and iconic local firms from Hong Kong between 2018 and 2021, and has led teams in Saudi Arabia at the Public Investment Fund, the Future Investment Initiative and the Ministry of Culture over the past four years.
Simon’s career began in journalism, as a correspondent for the Financial Times and an on-screen reporter for BBC TV news and current affairs. He subsequently worked closely with Prime Minister Tony Blair, responsible for the coordination of senior business leaders on the issue of Britain’s relationship with the European Union. In 2005, he founded, then managed, and sold in 2017, a strategic communications consultancy in London, which advised leading businesses, politicians, and philanthropists in the UK and around the world.
Dr Craig Wilkie
Craig has 20 years of experience in communications, strategy, and consulting. He has served as a senior speechwriter for several national leaders and consulted on strategic projects for national governments and brands such as Samsung, Heineken, BMW, and MINI. He has worked extensively across the Middle East and Asia, including on high profile projects such as Saudia Arabia’s vision 2030 and Malaysia’s Chairmanship of ASEAN 2025
Together with Sandpiper’s senior public affairs and policy experts and network of consultants based across Asia Pacific, Europe, the Americas, and the Middle East, Simon and Craig will support clients with reputation, stakeholder engagement, and influence in an increasingly complex geopolitical landscape – with a focus on the financial and professional services, healthcare, technology, and energy sectors.
They join as Sandpiper continues its expansion across Asia Pacific and the Middle East. In the past 24 months Sandpiper has been named Global Corporate Agency of the Year (PRovoke), Asia Pacific Agency of the Year by PRovoke Media, PRWeek, the Public Relations Communications Association (PRCA), and Public Affairs Asia, as well as ESG and Sustainability Specialist Agency of the Year and Corporate and Financial Agency of the Year.
Emma Smith, Chief Executive Officer, Sandpiper, said: “We are delighted to welcome Simon and Craig to the team. Their respective experience and deep expertise will be a huge asset to our Government and Public Affairs practice. We pride ourselves on delivering truly actionable insights and that is exactly what our clients can expect from our expanded team.”
Simon Buckby, Managing Director, Sandpiper Public Affairs, said: “Sandpiper already has a rapidly growing and award-winning team of consultants, rooted in Asia Pacific and enlarging across the Arabian Gulf and globally. At this time of geopolitical upheaval, and all that means for political and business leaders operating across our region, we aim to expand further the depth and breadth of our Government and Public Affairs work, just when it is needed most.”
Craig Wilkie, Director, Sandpiper, said: “I’m excited to join the Sandpiper team to further develop the intelligence we provide to help clients achieve their strategic objectives. A key focus will be on creating content that positions organisations as thought leaders within their industries and builds deep credibility in how they communicate.”
About Sandpiper
Sandpiper is a pioneering reputation management consultancy headquartered in Asia and operating globally, proudly elevating the region on the world stage. As creators of business value, we are an independent, 100% employee-owned group comprising five specialist divisions: Sandpiper Communications, Sandpiper Financial, Sandpiper Public Affairs, Sandpiper Health, and Sandpiper Research & Insights
Our core purpose is to help clients build, strengthen, and protect their reputations by directly contributing to their bottom-line business results. We are trusted advisors to industry leaders and market disruptors, combining deep regional market understanding with global perspectives and cutting-edge technology.
Our expertise spans seven specialist sectors characterized by complexity: Energy, Financial Services, Government, Health, Insurance, Professional Services, and Technology. We provide comprehensive end-to-end reputation management services that begin by uncovering critical insights to support global reputation strategies. We then leverage our global network of senior industry specialists to create tailored approaches, and finally implement integrated communications with precise channel expertise.
Operating with a single global P&L, we are nimble, innovative, and uniquely positioned to harness new technologies. Our technology-enabled services help clients future-proof their communications, leading industry transformation amid the rise of AI and emerging technologies.
Sandpiper’s team are based across 14 locations in Asia Pacific and the Middle East in Abu Dhabi, Auckland, Bangkok, Beijing, Dubai, Hong Kong, Kuala Lumpur, Melbourne, Perth, Shanghai, Singapore, Sydney, Taipei, and Tokyo, and supported by affiliates in 36 cities globally.
In the past 24 months, Sandpiper has been recognised with multiple prestigious awards, including Global Corporate Agency of the Year from PRovoke, Asia Pacific Regional Network of the Year from Public Affairs Asia, Large Agency of the Year and ESG Specialist Agency from PRCA, and Asia Pacific Large Agency of the Year from PRWeek. We have also been ranked among the top 10 fastest-growing agencies in Asia Pacific, the top 15 fastest-growing globally, and one of the top five creative agencies in Asia Pacific.
We continue to set new standards in reputation management, delivering strategic insights that transform communications into a critical business asset.