Superior Craftsmanship, Unrivalled Elegance & Quiet Confidence
Issa PR has been appointed as Agency of Record for new luxury womenswear label, Emello, who will debut its exclusive first collection on 20th September 2025. The elegant and refined brand crafted for the modern woman designed by women, will offer beautiful garments using luxurious, certified fabrics with meticulous hand-finishing, and timeless silhouettes that will transcend seasons. Founded by entrepreneur, Victoria Price, the new elevated loungewear label will provide effortless staples, including accessories and will be retailed exclusively online. Issa PR will spearhead strategy, PR, influencer engagement, campaign photography and experiential (Guerrilla Marketing and events).
Meaning “rival” in Latin from the Roman surname Aemilius, Emello’s collection of 42 pieces is a harmonious blend of elegance and ease. A modern wardrobe of intelligent staples that will be seasonless, timeless and endlessly wearable. Each garment is designed to move fluidly across moments of care, creation, and connection throughout women’s daily lives. Each piece is made for quiet transitions – from long-haul flights to spontaneous lunches – with timeless wearability at its core. The debut collection includes staples, such as knitted co-ords, ribbed knit zip cardigans, V-neck sweaters in cashmere blends, double-layer jersey vests and t-shirts, and wide-leg knit trousers – all designed for movement and versatility. Highlights include the signature Forma sculpting leggings with belt loops, the Mello lyocell fleece sets, and the Sorella cashmere cotton half-zip sweater.
Accessories span embroidered cotton socks, cashmere knitted beanies, and artisan tailored caps. Refined autumn shades include buttery cream, velvety coffee brown, deep burgundy, soft oat beige, smooth mocha, and muted taupe – a palette rooted in warmth and timelessness. Produced in family-owned factories across Italy and Portugal, Emello’s collection honours the skill and artistry of craftsmanship and is finished by hand, knitted by feel, and stitched with care. Craftsmanship without compromise: consistent, precise, and created with a level of quality women can trust on first wear and forever. Emello works closely with local mills and artisans to source certified natural fibres: lyocell jerseys, organic cottons, Italian-spun merino wools and cashmere. Garments are hand-finished and always traceable.
Founded by seasoned entrepreneur and economic affairs spokesperson, Victoria Price created Emello with a clear vision: to create clothing that meets women where they are: powerfully present, constantly in motion, and unwilling to compromise. As a response to fast fashion and the erosion of industry standards, Emello is feminine, functional, and rooted in authenticity. Marrying poise and purpose with only the necessary details, each garment can be worn across environments during the day in the office, to gallery visits, leisure and social occasions, and family time. Emello designs for the woman who lives in motion.
Emello will be available for purchase online at www.emello.com from 20th September, 2025. Follow @emello_london on Instagram, TikTok and @emello on LinkedIn.
About Emello
Founded in 2025 by Victoria Price, Emello is a privately owned British luxury womenswear label redefining modern wardrobe dressing through purpose, precision, and ease. Designed for women in motion, Emello creates refined essentials that transition effortlessly across moments — from long-haul flights to weekday meetings, gallery visits to weekend escapes. Each piece is crafted in Europe using certified natural fibres and slow-made techniques, combining elegant silhouettes with tactile comfort. Emello is quiet confidence, made wearable: thoughtful, enduring, and grounded in the rhythms of real life. To learn more about Emello, please visit: www.emello.com or visit: @emello_london on Instagram, TikTok and @emello on LinkedIn.