RECENT ARTICLES
While CEOs view the combination of data, technology and people as essential to driving growth, just a mere 5 percent of large, global organizations are effectively unlocking the value of this combination, reveals new research from professional services firm Accenture....
Social media has quickly become an indispensable part of any marketing strategy. These platforms offer companies the opportunity to reach potential customers and build relationships. One of the most effective ways to do this is through brand ambassadors. Brand...
As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement. This is according to new research from omnichannel comms solutions firm Mitto, whose latest survey...
