Fever PR, part of integrated agency group UNLIMITED, has been appointed as the retained consumer PR agency for Nextbase, further expanding its client base of leading technology and lifestyle brands which includes Logitech, NOW and Sky. The Nextbase business provides market-leading, connected in-car technology, bringing new and revolutionary features to the dashcam market.
Fever PR will focus on delivering a consumer press office, media engagement events, creative campaigns to drive awareness of the incredible range of motoring products and manage Nextbase’s industry-leading reviews position. The team will collaborate closely with Nextbase’s corporate and commercial agency partner Brazil to bring further awareness of Nextbase’s leading position in connected car technology and driving intelligence to the masses.
Starting with a Summer of media engagement events, the Fever team will soon turn its attention to the IQ launch moment and momentum activity. Spanning PR, events and influencer activations, the launch campaign will ensure this innovative market-first launch to the UK market is given the attention it deserves.
Chrissie Cooper, Director, Fever says: “We work with some of the most exciting consumer tech brands around, it’s very much our heartland, and we are delighted to welcome another market-leading brand into the Fever fold. It’s a huge year for Nextbase with the launch of IQ on the horizon and we’re excited to bring some fresh creative thinking and best-in-class consumer tech PR to the table.”
Amy Martin, Head of UK PR at Nextbase, comments: “We’re delighted to welcome Fever to the Nextbase family. We have an exciting year of activity and announcements coming up, and Fever was the perfect partner for us as we continue build our reputation within the smart technology sector in automotive and beyond. We’ll be working closely with the team to continue to raise awareness of our Series 2 dash cams, and build the overall profile of the dash cam sector as a market-leading brand.”
Nextbase has brought world-first partnerships with Amazon Alexa and what3words to the dashcam market – as well as its lifesaving Emergency SOS feature. At the 2022 CES Las Vegas show, Nextbase announced the world’s first truly smart and fully connected dashcam, the Nextbase iQ – making any vehicle smarter, safer and more secure.
Notes to Editors opportunities to shop, network and collaborate.
UNLIMITED is an international agency group focused on growth. We drive sales, performance and ROI for brands through our deeper understanding of human behaviour. We operate across the end-to-end customer journey via our award-winning specialists in Marketing, Communications, Insight & Analytics and Digital Transformation.
Independent British brand Nextbase is the largest Dash Cam brand in the world, holding an over 80% share of the UK market by volume (GfK) and significant market shares in the USA and Europe. Sales of Dash Cams have increased by 850% in the past 4 years, making it one of the fastest-growing consumer tech sectors in the world. Nextbase Dash Cams have received widespread critical acclaim including several Which? Best Buy awards and awards from the likes of The Sunday Times, The Daily Mail, The Independent, Driving.co.uk, Auto Express, What Car?, Honest John, Tech Advisor and T3.
For more Nextbase product information visit: www.nextbase.com
For news, blogs and comment visit: http://www.nextbase.co.uk/news/.
Or follow Nextbase on Twitter: @NextbaseUK.
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