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Nickerson Named Agency of Record for Infinityy

by | Oct 24, 2022

Nickerson, a global full-service branding, marketing, PR and communications agency announced that Nickerson has been named Agency of Record for Infinityy, a virtual platform that transforms the real estate decision making process into an online, collaborative experience.

A leader and expert in marketing and communications for the real estate, architecture, engineering, construction (AEC), and proptech industries, Nickerson is also award-winning and internationally recognized for its branding, marketing strategy, crisis communications/reputation management, and community relations work. Notably, Nickerson CEO and Founder, Lisa Nickerson, serves as the Chair for Urban Land Institute (ULI) Boston/New England’s Technology & Real Estate Council (TREC), and was most recently recognized as a 2022 GlobeSt. Real Estate Forum Woman of Influence.

Nickerson’s team includes true subject matter experts, as they bring years of experience and relationships to each client-partner engagement. The team’s active involvement and leadership in industry organizations allows for peer-to-peer sharing of market trends and insights, making Nickerson the ideal partner for proptech companies seeking advisement, brand development, and go-to-market strategies.

“Our team has been fortunate to work with Infinityy from brand and name conception to go-to-market strategy,” said Delaney Nelson, Managing Director of Nickerson. “We continue to see technology companies racing to keep up with demand as the real estate and AEC industries embrace new technologies at an unprecedented pace. We believe Infinityy will be a true gamechanger for collaborative decision making in places and spaces.”

Infinityy allows people to easily connect, tour, and share properties together in customized Infinityy Rooms using its patented collaboration platform to create an open and shared experience. Utilizing existing content, such as 3D tours and multi-media, the platform instantly connects owners and agents to target audiences, allowing users to meet prospects wherever they are. The Infinityy experience is flexible and faster than traditional marketing, expediting sales, leases, and booking, creating endless possibilities on a customizable platform.

“The Nickerson team has been an integral part of getting Infinityy to this very important launch,” said Jim Schoonmaker, CEO & Founder of Infinityy. “We appreciate both the hustle and commitment the Nickerson team has made to Infinityy, and look forward to a long and very successful relationship with the agency.”

Jim Schoonmaker, a graduate of Massachusetts Institute of Technology (MIT) Sloan School of Management, has successfully launched several technology ventures. Most recently, Jim served as the CEO and Founder of EveryScape, acquired by Smarter Systems Inc., which pioneered the first street view experience in 2006 as the first scalable way to experience places online. The concept for Infinityy was conceived during a long-distance apartment search for one of Schoonmaker’s daughters. Infinityy Advisors include Jeffrey Beir, who is also an advisor of Cobu, a multifamily housing community platform, Tony Small, Chief Business Officer at Wiliot and former SVP at Zillow, and Rob Ciampa, a veteran CMO in the technology industry.


About Nickerson:

Nickerson is an international, award-winning, full-service branding, marketing, public relations and communications agency. Utilizing our unique blend of creative services, communications, marketing and strategic planning, as well as risk and reputation management, we elevate the experiential journey, serving as a trusted, global partner to elite, forward-thinking brands. Nickerson was founded in 2003 by Lisa Nickerson who was most recently recognized by Globe St./Real Estate Forum as one of the most influential women in real estate marketing. For more information, please visit www.nickersoncos.com.

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