Nickerson Named Agency of Record for Quaker Lane Capital

by | Jul 23, 2021

Nickerson, a full-service branding, marketing, and communications agency with team members in Boston, LA, Miami, and NYC, announced today that is has been selected as the agency of record for Quaker Lane Capital, a real estate development, investment, and advisory services company and certified minority business enterprise (MBE) and women-owned business enterprise (WBE) with offices in Massachusetts and Pennsylvania.

Founded in 2018 by Carlos Febres-Mazzei as a true MBE and WBE, Quaker Lane Capital proudly boasts diversity and female leadership across its organization. With combined decades of institutional experience in commercial real estate on some of the most complex deals in the United States, including large scale mixed-use, life science, office, and multifamily, Quaker Lane Capital brings a high degree of sophistication and professionalism to real estate development and investment.

“Quaker Lane Capital embodies the client-partners that Nickerson represents across the U.S. and internationally,” said Lisa Nickerson, Founder and CEO at Nickerson. “We look forward to working with the Quaker Lane Capital leadership team and supporting the firm on its mission of building and investing in equitable spaces where people can innovate, create, and advance new ideas.”

Quaker Lane’s diverse leadership team includes:

  • Carlos Febres-Mazzei, Founder and Managing Principal – a lifelong real estate professional and founder of Quaker Lane Capital with more than $19 billion in total transaction experience in knowledge markets across the U.S. including Boston, Cambridge, San Francisco, and Seattle. Active on various non-profit boards and committees, Carlos is the current District Council Chair for ULI Boston/New England, Product Council Vice Chair for ULI UDMUC-RED, and was recently elected to the Urban Land Institute’s Global Governing Board of Trustees.
  • Puja Suneja Peruto, Principal – as the lead for the Philadelphia office for Quaker Lane Capital, Puja brings more than 20 years in real estate advisory, providing institutional clients with strategic guidance, execution for operations, and asset management. Puja co-chairs ULI’s Philadelphia Health and Life Sciences Council, sits on ULI’s University Development and Innovation Council and serves the community through a board position with Big Brothers Big Sisters.

Nickerson, who earned the Quaker Lane Capital business in June 2021, will lead communications strategy and manage all PR on behalf of the real estate development, investment, and advisory firm with a particular focus on the Boston and Philadelphia markets. Nickerson and Quaker Lane Capital kicked off its partnership with the successful launch of Quaker Lane’s 11 Dartmouth Street special permitting news.

11 Dartmouth Street is a mixed-use development with potential for life sciences in Malden, Massachusetts. Located in an Opportunity Zone in Malden Center, 11 Dartmouth Street is envisioned as an ideal location for a Class A, mixed-use property in the core of the city’s central business district, and is just steps to a multi-modal subway, commuter rail, and bus hub within minutes to downtown Boston and Cambridge.

“It’s an exciting time for Quaker Lane Capital and we could not be more pleased to be partnering with Nickerson on communications strategy and PR,” said Carlos Febres-Mazzei, Founder and Managing Principal at Quaker Lane Capital. “Nickerson’s guidance on announcing our special permitting news on 11 Dartmouth Street drew significant attention from potential investors and tenants, and we’re confident that their knowledge and experience will play a critical role in the continued growth and success of Quaker Lane.”

Quaker Lane Capital has several projects under development and is actively pursuing acquisitions in Greater Boston and throughout Greater Philadelphia and the Delaware Valley. For more information on Nickerson and Quaker Lane Capital, please visit www.nickersoncos.com and www.quakerlanecapital.com.

About Nickerson

Nickerson is a full-service branding, marketing, and communications agency with team members in New York City, Los Angeles, Boston, and Miami. Utilizing our unique blend of communications, marketing & strategic planning, creative services, and risk & reputation management, we elevate the experiential journey, serving as a trusted, global partner to elite, forward-thinking brands. Nickerson was named PRDaily’s 2019 Digital Marketing & Social Media Award winner for Crisis Communications/Reputation Management and was a finalist for PRWeek’s 2020 Best in Crisis award. For more info visit www.nickerson.com.

About Quaker Lane

Quaker Lane Capital is a certified Minority Business Enterprise (“MBE”) in Massachusetts and Philadelphia, and its services affiliate is an SBA 8(a) certified company practicing real estate development, investment, and advisory services. Quaker Lane is focused on adaptive re-use of existing assets and creating new vibrant mixed-use projects in emerging urban locations. Its thesis is predicated on a substantial increase in demand for investments that create companies and jobs, foster social equity, and offer measurable impact on community and economic development. For more information, please visit www.quakerlane.com.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


7 benefits of building authentic relationships with influencers

7 benefits of building authentic relationships with influencers

In today's digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn't enough. Consumers are looking for authenticity and can easily...

Maximizing the impact of influencer marketing on consumer behavior

Maximizing the impact of influencer marketing on consumer behavior

Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...