The PHA Group has been appointed by Ulike, a global leader in advanced at-home beauty technology, to elevate the brand’s profile and accelerate its growth in the UK market through a comprehensive, integrated PR campaign.
Founded in China, Ulike is a technology-driven beauty brand operating across 49 countries and regions worldwide, supported by a specialist team of over 100 experts. The brand is renowned for its commitment to innovation, developing high-performance beauty solutions powered by cutting-edge technology. Ulike’s portfolio includes its latest breakthrough launches, the Air10 IPL Hair Removal Device and the ReGlow LED Face Mask, both designed to deliver professional-grade results at home.
The PHA Group’s Consumer PR team will be responsible for strengthening Ulike’s UK presence through a multi-layered communications strategy. This will include an always-on press office focused on new product launches and reviews, alongside amplified PR activity such as event execution and influencer gifting, designed to build strong brand advocacy and engage both consumers and key industry opinion leaders.
Matt Qian, General Manager of Ulike Europe, commented:
“We are excited to be partnering with The PHA Group as we continue to strengthen Ulike’s presence in the UK market. As a brand driven by innovation and cutting-edge beauty technology, it’s essential that we work with a communications partner who understands how to effectively translate our product expertise into compelling brand storytelling. This partnership will enable us to connect with UK consumers and industry leaders in a meaningful way, while supporting our long-term growth ambitions.
Suzanne Haysley, EVP Consumer at The PHA Group, commented:
“We’re delighted to be working with Ulike at such an exciting stage of their UK growth. Ulike is a pioneering brand within the at-home beauty technology space, with a strong focus on innovation and product performance. We’re looking forward to delivering an integrated PR strategy that builds awareness, drives engagement and firmly positions Ulike as a leader within the UK beauty landscape”
The latest partnership builds on The PHA Group’s previous consumer technology experience, following successful campaigns with Shark Beauty, Therabody, Shokz and more.