North 6th Agency CEO Matt Rizzetta Shares 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship in New Book, ‘Embrace the Pace’

by | Mar 9, 2020

Matt Rizzetta, CEO and Founder of North 6th Agency (N6A), shares the lessons that helped him build one of the fastest-growing independent public relations firms in the country in his new book, Embrace the Pace: The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship, available online at Amazon and Barnes & Noble on March 14th.

Each chapter chronicles a personal lesson that Rizzetta learned over the past decade since founding N6A in his basement. Behind each lesson is a digestible story with a unique learning based on a different event.

Embrace the Pace: The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship Throughout the lessons, Rizzetta covers wide-ranging topics that are top of mind for all career-minded professionals seeking to reach their potential in the workplace. Common themes throughout the book are lessons of career adversity, corporate culture, conflict resolution, innovation, sales and marketing, management, leadership, and the relationship of careers and family, including:

  • “YouthIsa Differentiator”: How to turn youth into a competitive edge in the workplace.
  • “Consistency and Longevity are Overlooked”: Why these traits carry the most weight in career development.
  • “Impact is the Most Valuable Currency”: Understanding what forces drive strong business leadership.
  • “Take Foul Shots”: How a simple daily work exercise can alter the destiny of your career.
  • “Islands Are for Margaritas, Not for Management”: How to manage unique talents in the workplace.

“Writing this book was one of the most cathartic and meaningful experiences since I embarked on the N6A journey ten years ago,” said Rizzetta. “If I’m able to impact someone’s career in a small way through these lessons, then this book was a success as far as I’m concerned.”

The foreword of Embrace the Pace was written by former DirecTV CEO and PepsiCo CFO Michael D. White. An excerpt of the foreword is below.

“Embrace the Pace is a journey through the mind of an innovative young entrepreneur who has built something from scratch and is clearly in the process of continuing to build something very unique. The lessons apply to entrepreneurs, executives and career-minded professionals who are looking to stand out from their peers and reach their potential in the workplace. The lessons capture the essence of true entrepreneurship and the American Dream through stories of perseverance, overcoming adversity, and paying it forward.”

Under Rizzetta’s leadership, N6A has been ranked as one of the 50 most powerful PR firms in the United States by the Observer, PRWeek‘s Best Places to Work, and the Top Company Cultures in America by Entrepreneur. Based in the heart of SoHo, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media and proprietary KPI technology to drive specific business outcomes for brands.

Embrace the Pace: The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship is available for preorder now at Amazon.

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