NRPR Group marks transformative 2020 with bold new division, client gains & award wins

by | Feb 1, 2021

NRPR Group, a highly-recognized, award-winning and exclusive boutique public relations agency headquartered in Beverly Hills, announced a series of wins to close out another landmark year despite added pressures to the PR industry from the ongoing pandemic.

The agency proudly reveals the launch of NRPR Business Productions (Biz Pro™), its formal agency extension offering new businesses full concept-to-opening launch support, ranging from legal entity creation to brand identity and design. The venture was conceived through real-time consultation with its pioneer client, Invig Consulting. Invig specializes in building distribution channels for quality consumer products and convenience store-friendly foods. The Invig founders were uncertain about how to start and scale the business and turned to Nicole Rodrigues, founder of NRPR Group, for her business development expertise. Having previously helped 100+ companies structure, strategize and scale out their operations and offerings across markets, Nicole lent her insight to Invig and recognized a much larger opportunity to expand NRPR Group’s service portfolio.

“When I first started NRPR Group, I knew that it takes more than just a product or service to be a business and make an impact,” Nicole continues. “Though Marketing is (and will always be) my first language, I had to master the intricacies of business development and scaling as I built out this agency and our affiliates. I learned directly from titans of industries and invested in formalized education on both the fundamentals and the disruptors of business. I am fully confident in our team’s ability to build out the businesses and brands we partner with through Biz Pro, and I am excited to help Invig Consulting and future clients achieve their dreams successfully.”

NRPR is also pleased to welcome several new game-changing clients to its roster, including:

  • KABN, the Canadian Fintech company that specializes in continuous online identity verification, management and monetization.
  • Environmental Surface Solutions (ESS), the full-scale cleaning solution specializing in onsite identification, disinfection and antimicrobial elimination of harmful pathogens (including Coronavirus).
  • NVISNx, the first-to-market compliance and security tool offering a data protection and junk file elimination system to users.

“In my previous experiences partnering with Nicole, I’ve come to rely on her expertise and to trust her team’s ability to deliver meaningful results,” says David Lucatch, CEO and chair of KABN. “Since the inception of the Internet, the need for verified identity (and how imperative it is for individuals to maintain control over that identity and its value) has barely been addressed. As more users are now conducting much of their daily lives online, this has given rise to self-sovereign identity, verifiable credentials and other identity solutions. KABN is passionate about empowering users with tools and services to manage their self-sovereign identity, and we believe NRPR will help us create and deliver the right messages and stories to platform(s) that will share our message.”

NRPR shares KABN’s passion and is equally excited to support and partner with these companies that each uniquely represent innovation that is both relevant and necessary to our current global landscape.

“When we realized we needed help with brand awareness at a time when demand for pathogen elimination has never been greater, NRPR stood out and matched our commitment to setting and maintaining an industry gold standard,” says Mike Taylor, founder & CEO of ESS. “ESS is the premier solution for cleaning and disinfecting, and our partners are all leaders in their industries. The NRPR team are experts at elevating, enhancing and empowering brand awareness, and we look forward to working closely with the team.”

2020 proved to be a standout year for NRPR on the awards circuit, as well. The agency is pleased to have received the following recognition from notable outlets and networks:

  • Gold Winner for “Advertising Agency of the Year | 11 – 2,499 Employees” from PR World.
  • Platinum Winner for “Strategic Communications | Communications/Public Relations- Public Relations Program” from the Marcomms Awards.
  • Individual Winner of “Award for Female Achievers | Business Role Model of the Year” from Women World, recognizing Nicole’s leadership and dedication to her team, her Young Dreamers Foundation and her industry overall.

“We have fought hard through each challenge presented to us and our community through this pandemic,” says Rodrigues. “While our team put in the work and exercised our grit to remain a strong agency that current and prospective clients can rely on, we are also aware of what a blessing it is to continue to thrive against all odds. I am so proud of the team we have been able to expand, the clients we have brought onboard, the new ventures we have begun and the recognition we have been awarded throughout 2020.”

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