Nutramax Laboratories Consumer Care chooses French/West/Vaughan as AOR for its Avmacol brand

by | Jun 19, 2020

French/​West/​Vaughan (FWV), one of the nation’s leading independent public relations, advertising and digital marketing agencies, has been selected by Nutramax Laboratories Consumer Care, Inc. to lead the Avmacol brand’s integrated marketing efforts including public relations, creative, paid media and social media strategy and execution. Avmacol is an innovative supplement that supports the production of sulforaphane, a phytochemical that turns on genes that provide powerful health benefits.

“After participating in a very competitive review, we are proud to be chosen as the agency of record for the Avmacol brand,” said FWV’s President and Principal David Gwyn. “This is a family-owned and operated company that sets itself apart through its Christian-based mission, company culture, commitment to quality and research-supported products. It has an incredible story to tell, and we are looking forward to bringing it to life in new and creative ways.”

FWV will work alongside the Avmacol marketing team in Lancaster, S.C., raising brand awareness and educating the public about clinical studies of the health benefits of sulforaphane.

“We have become industry leaders by setting and adhering to the highest of standards and quality control, continually conducting and supporting laboratory research and clinical studies on our products,” said Dr. Troy Henderson, President and CEO of Nutramax Laboratories Consumer Care, Inc. “To this point, the Avmacol brand story has been relatively untold outside of the science community. We are now leaning on the expertise of the capable team at FWV to bring this product and its benefits to a national consumer audience.”

FWV has already kicked off work on behalf of the Avmacol brand.

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