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Obviouslee Grows Outdoor Strategy Team to Support its Continued Expansion

by | Feb 19, 2024

National marketing agency taps industry veteran Joe Jackson promotes Andrew Piasecki to co-lead its outdoor team

CHARLESTON, S.C.Obviouslee, a leading full-service national marketing and creative agency specializing in outdoor and active, sports and events and purpose-driven brands is furthering its commitment to the outdoor industry to set the stage for continued growth.

The agency recently welcomed Joe Jackson to co-lead Obviouslee’s outdoor-focused team as a Senior Marketing Strategist. Joe has worked in the outdoor industry for over 20 years with jobs ranging from raft guide to ski instructor, to his recent distinguished decade-long title of Outside Online’s Gear Guy columnist. Hailing from Oregon, Joe brings his passion for snowsports and storytelling to the team, leading accounts such as Jones Snowboards and ZAG Skis, among others.

In recognition of his outstanding contribution to Obviouslee and its clients’ success, Andrew Piasecki was recently promoted to Marketing Strategist and Co-Lead of the outdoor team. Based in Florida, Andrew taps his experience with media relations and influencer marketing and passion for the outdoors to lead accounts including KUIU, Bajío Sunglasses, and Toadfish.

“Investing in industry veterans like Andrew and Joe is key to Obviouslee’s ability to provide outdoor brands with authentic results-driven marketing strategies tailored to the industry,” said Lee Deas, Obviouslee founder and CEO. “This team-first focus is another example of Obviouslee aligning our passion with purpose to empower outdoor brands to thrive in the current market.”

Obviouslee was recently recognized by Outside Magazine as one of the 50 Best Places to Work, partly due to its commitment to putting people first, leading with values, and the environment. Employees at Obviouslee enjoy early Fridays, wellness days, company volunteer days, and access to gear for all their adventures. In addition, the company encourages involvement in its giving, sustainability and DEI initiatives.

Since 2005, Obviouslee has provided a range of marketing services, including strategy, brand development, event marketing, media relations, digital marketing, social media management, graphic design, media buying, content marketing, and photography/video production. With a diverse portfolio that includes Bajío Sunglasses, Bonefish + Tarpon Trust, Hillsound, KUIU, Jones Snowboards, Soul of Adventure, Toadfish, ZAG Skis, and other outdoor brands, Obviouslee has made a name for itself as a leader in branding and marketing for outdoor and active products, events, and experiences.

To stay updated on the latest Obviouslee news and job opportunities, visit obviouslee.com, connect on LinkedIn, or follow @obviouslee on Instagram.

About Obviouslee

Obviouslee is a full-service national marketing and creative agency founded in 2005 that specializes in outdoor and active, sports and events and purpose-driven brands. Obviouslee incubates ideas, promotes good vibes, builds relationships, and creates real results for causes, people, and partners we believe in. They create lasting impact, ROI, and LOLs for an array of clients — from entrepreneurs and growing companies to storied brands. Notable clients include Noble Oak, Jones Snowboards, Marriott’s Convention and Resort Network, and Credit One Charleston Open. Female-founded, Obviouslee is a proud member of WBENC. To learn more, visit obviouslee.com.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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