PR Industry Veteran Ty Bentsen Purpose-Built The Agency with an Emphasis on Founder-Led Strategic Ideation, Work-Life Balance, and Staff Development
LOS ANGELES, CA (April 22, 2025) – With a namesake inspired by Los Angeles’ famous mountain lion, P-22 Agency debuts today, offering a new breed of founder-led, strategic communications for leading luxury and lifestyle travel, tourism, commercial and private aviation, and wine/spirits clients. Operating in Los Angeles and New York City, the bi-coastal agency brings big, brand-level thinking to clients at scale with an ethos that prioritizes high-touch service over ego. Agile, tenacious, and deeply committed to its craft, P-22 Agency is dedicated to aligning with brands that share its values and strive for excellence.
Helmed by Founder and CEO Ty Bentsen, P-22 Agency was purpose-built to support emerging brands, minority-owned companies, and legacy brands looking to shake off the dust in modern, relevant ways. With a sharp eye for what’s motivating each client’s unique audiences and emerging trends, she’s never been afraid to challenge her clients and teams to blaze new trails.
P-22 Agency is the culmination of Bentsen’s 22-year career in public relations, a journey marked by her ability to elevate brands across the travel, hospitality, and lifestyle sectors. Over the years, she has expertly led luxury hotel and resort clients through high-profile openings and transformative renovations, while also helping long-standing properties maintain relevance in quieter news cycles. Her work has inspired tourism to global destinations, told the stories of leading commercial and private aviation companies, and shaped the presence of both burgeoning and established wine and spirits brands. She has forged impactful partnerships with top lifestyle names, secured coveted national broadcast coverage, and landed her clients on the covers of premier magazines and newspapers. Beyond visibility, Bentsen has also helped position brand and property leaders as voices of authority in prominent business and financial publications.
With these learnings serving as the backbone of P-22, Bentsen also saw an opportunity to apply her lived experience as a mother of a six-and-a-half year old daughter to create an agency where working parents and ambitious employees who value work-life balance were not merely tolerated, but welcomed.
“I’ve held senior leadership roles at some of the industry’s top luxury travel PR and integrated creative marketing agencies. I’ve also experienced the unique challenges that come from being a parent in an industry – and a culture – where working around the clock is seen as a status symbol and burnout is prevalent,” says Ty Bentsen, P-22 Agency’s Founder and CEO. “My goal is to strike an equilibrium between our relentless commitment to client success and offering a supportive, flexible work environment for our team.”
In addition to delivering industry-leading, culturally-calibrated communications to its clients, P-22 Agency was also designed with a strong emphasis on staff development and mentorship.
“One of my proudest accomplishments has been helping to shape the careers of many of today’s PR and brand marketing leaders, heads of communication, and small agency owners, many of whom I count amongst my closest industry colleagues and friends to this day,” adds Bentsen. “Our commitment to supporting and mentoring our P-22 team members at every level of the organization will be weighted equally to our commitment to not only meeting, but exceeding our clients’ goals as strategic, results-driven partners.”
About P-22 Agency
P-22 is a challenger agency that boldly entered the chat to deliver a striking new breed of founder-led, strategic communications for leading luxury and lifestyle travel, tourism, aviation, and wine/spirits clients. Women-owned and driven by passion, P-22 Agency is a bi-coastal agency operating in Los Angeles and New York City bringing big, brand-level thinking to clients at scale. Agile, tenacious, and deeply committed to its craft with an ethos that prioritizes high-touch service over ego, P-22 Agency is dedicated to aligning with brands that share its values and strive for excellence. We are purpose-built to offer working parents, risk takers, and people who love the hospitality industry a vibrant, supportive workplace where they can create, inspire, and thrive. Learn more at www.p-22agency.com