New York-based media relations agency Pace Public Relations has launched a strategic partnership with London-based PR agency Words + Pixels to provide high-growth businesses with access to international strategy, media insight and market-specific PR as they expand.
The two agencies, which work primarily with disruptive tech companies and challenger brands, formalized the partnership based on increased demand from clients looking to establish themselves across the pond.
Pace Public Relations, an award-winning female-led agency established in 2010, will work together with Words + Pixels, which launched in 2020 and has grown to a team of 15, to share media knowledge and insight, support localized media strategies and activations as well as offering integrated services to new and existing clients. The partnership has launched with existing client Flash Pack.
The partnership will also provide both teams with opportunities to learn about different media landscapes with regular training sessions, as well as opportunities for secondments.
Annie Scranton, Founder at Pace Public Relations, says, “We are living in a global community, with clients who are operating with a global mindset. We’re proud of the work we do with US-based media and have seen real success in helping UK brands launch into the US market. It’s rewarding to work with Words + Pixels, a smart group of seasoned PR professionals.”
Nick Braund, Founder at Words + Pixels, says, “Working with high growth businesses means that we need to grow and evolve just as quickly as they do. We’ve successfully worked with the team at Pace on a number of transatlantic briefs over the last couple of years, but as more of our clients explore opportunities across the pond, now is the perfect time to formalize this relationship. Words + Pixels grows disruptive brands and providing access, insight and expertise into the US market will help many of our clients as they head over the pond.”