PAN Communications, an integrated marketing and PR agency for the B2B technology and healthcare industries, closed out quarter one on a high note with recognition from several well-respected organizations in the industry. PAN was acknowledged for its excellent work on client campaigns, its expertise in tech PR, and the agency’s continued growth as one of the fastest-growing firms in the U.S.
PAN entered the new year prepared to showcase unparalleled creative approaches to client campaigns, and the firm has done just that. The first measurement of success came from the Holmes Report announcing two PAN client teams as finalists in the SABRE Awards, the world’s biggest PR program that benchmarks the best PR work in North America. PAN’s SAP Leonardo team was recognized for its global campaign in the Gold Sabre Awards: Geographic Categories, and PAN’s Cogito team was recognized in the Corporate Media Relations category. Winners of both awards will be announced on May 1 at the 2018 North American SABRE Awards reception in New York City.
Continuing the momentum, PAN’s SAP Leonardo team was also named a finalist for the PRSA Silver Anvil Awards in the Influencer Marketing to Expand Awareness category. Since its inception in 1944, the annual Silver Anvil Award is the oldest awards competition for excellence in public relations and communication. The iconic Silver Anvil Award symbolizes the breadth of talent among industry practitioners, while recognizing individual professional achievements. This recognition also comes on the heels of PAN’s February roll out of the firm’s influencer marketing services.
“My role as a part of the leadership team at PAN is to oversee the impactful work that our teams put out for clients on a daily basis,” said Lisa Astor, SVP and Co-lead of Client Relations at PAN Communications. “I can honestly say I’ve never seen a more dedicated group of individuals come together to secure wins like this for our firm. It’s clear to me that our talent and skillsets have continued to progress alongside our agency’s expansion, enabling us to work with stellar brands like SAP and Cogito who partner with us every day to create remarkable PR and integrated marketing accomplishments.”
“I’m thrilled to see that the PAN team and our clients are being recognized for their remarkable hard work,” said Darlene Doyle, SVP and Co-lead of Client Relations at PAN Communications. “As our agency continues its evolution as an established integrated marketing and PR firm, it’s clear that we’re at the forefront of this movement. PAN is devoted to developing brand messages and creating content that resonates with our clients’ audiences and these award wins are proof that our storytelling is making an impact.”
In addition to client campaign wins, PAN was recognized in several areas for the firm’s technology public relations expertise and growth on a national scale. PAN was shortlisted by the Holmes Report as “Tech PR Agency of the Year,” an impressive feat that illustrates continued progress across the tech PR and marketing scene. PAN also climbed the ladder in O’Dwyer’s annual PR Firm Rankings, capping off 2017 as the number one PR firm in Boston and 23rd nationally. To wrap up the agency’s recognition, PAN was named in Boston Business Journal’s Fast 50, a list of the fastest-growing private firms in Massachusetts.