CHICAGO, IL (May 15, 2023) – To support its global expansion plans, the Singapore-based Pan Pacific Hotels Group (PPHG), which includes the luxury Pan Pacific Seattle, has appointed Zapwater Communications, alongside its Travel Lifestyle Network (TLN) partners in South-East Asia, Australia and the UK, to help co-ordinate its international public relations. Zapwater Communications will lead North American media relations and marketing efforts on behalf of the brand.
Zapwater Communications will work alongside SCOP3 Group in South-East Asia; The PC Agency in the UK; and Anne Wild & Associates (AWA) in Australia and New Zealand to further cement Zapwater and its brands as the hotel group of choice for a new generation of experience-driven city travelers.
Part of the global Travel Lifestyle Network (TLN) of over 20 specialist travel and lifestyle communications agencies, Zapwater Communications will support SCOP3 Group who will co-ordinate the global communications strategy to promote PPHG and its brands – Pan Pacific, PARKROYAL COLLECTION and PARKROYAL in the UK, North America, Australia and Indonesia.
With over 50 hotels and resorts in more than 30 key cities, the Pan Pacific Hotels Group will be opening several innovative hotels in the coming weeks – launching the highly anticipated HOTEL BELLUSTAR, a Pan Pacific Hotel and HOTEL GROOVE, a PARKROYAL Hotel in Tokyo, Japan on 19 May; Pan Pacific Orchard Singapore on 1 June; and unveiling the multi-million dollar refurbishment of the Pan Pacific Singapore on 1 August, that will set a new benchmark for the brand’s graceful luxury.
“Our team is honored to represent Pan Pacific Hotels Group in North America, and we look forward to driving an innovative, metrics-driven strategy that celebrates this prestigious luxury hotel group’s expansion,” said David Zapata, founder and CEO of Zapwater Communications. “We’re excited to work closely with our Travel Lifestyle Network colleagues are around the world to deliver exceptional results.”
“We look forward to working closely with all of the smart agencies we’ve selected to spearhead our global PR strategy as part of our group expansion in key cities such as Tokyo, Nairobi, Jakarta, Hanoi, Bangkok, Phnom Penh, Siem Reap and our home ground, Singapore. The agencies will be our key strategic partners in driving our brand visibility and growth presence in global markets.” Said Cinn Tan, Chief Commercial & Marketing Officer.
Zapwater Communications will be focusing on curated media trips, events and other brand experience programs as part of the campaign to build global awareness of Pan Pacific Hotels Group.
About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a global hospitality company that owns and/or manages more than 50 hotels, resorts and serviced suites across three brands – “Pan Pacific”, PARKROYAL COLLECTION, and PARKROYAL – encompassing more than 30 cities across Asia Pacific, North America and Europe. Headquartered in Singapore, it is a member of Singapore-listed UOL Group Limited.
Pan Pacific Hotels and Resorts delivers sincere and graceful service to every guest with a passion for excellence.
PARKROYAL COLLECTION Hotels and Resorts is driven by our passion for life and sustainability.
PARKROYAL Hotels and Resorts is distinguished by its passion for people and places, immersing every guest in local and authentic cultures.
About Zapwater Communications
Zapwater Communications is an award-winning integrated communications agency with offices in Chicago, Los Angeles, and Miami. The agency drives best-in-class campaigns for the world’s leading lifestyle brands, including global airlines, hotels & resorts, consumer products, destinations, and beyond. Zapwater was shortlisted by PRovoke Media for Best Digital Agency 2023, PRWeek’s 2023 Boutique Agency of the Year, and The PR Net 100’s 2022 list. For the 11th year in a row, Zapwater was also named by PRovoke Media as a 2023 North America Best Agency to Work for (Boutique Agency Category).