Panavision, the global provider of end-to-end production equipment and post services for the episodic, commercial and feature film markets worldwide, has appointed Red Lorry Yellow Lorry, a B2B technology PR and integrated communications agency, as its global PR agency of record.
The lorries’ remit includes promoting the end-to-end product and service offerings across multiple Panavision brands, including:
- Panavision – an equipment manufacturing and rental company that specializes in digital and film cameras and anamorphic, large format, spherical and specialty optics
- Light Iron – an end-to-end production and post solutions provider offering services ranging from dailies and data management to final color and media archiving
- LEE Filters – a manufacturer of color filters and color gels for photography, filmmaking, lighting and architecture
- Panalux – a lighting rental company for the film, episodic, commercial and broadcast industries
- Direct Digital – a camera and lighting rental facility dedicated to the stills and moving image industry
- Island Studios – a provider of film and television studio locations, including multiple stage configurations, in London, Cape Town and Johannesburg.
Red Lorry Yellow Lorry’s Los Angeles director, Kim Willsher, will lead the lorries’ account teams in Los Angeles and London. The PR program will focus on expanding awareness of Panavision’s brands among cinematographers, producers, directors and emerging filmmakers through a strategic content marketing and media relations campaign targeting national business media as well as film and television trades.
“We look forward to tapping the lorries’ expertise and data-driven approach to bolster our powerful Panavision brand story with both our core community and a broader audience,” said Lesley Kantor, chief marketing officer at Panavision. “The lorries’ proven track record in expanding the media reach of the B2B brands they support combined with their on-the-ground presence in our two biggest markets position us well to achieve our goals.”
“With intense competition for viewership between OTT providers, large technology companies and traditional media companies, content production spend is increasing across all distribution platforms,” said Meredith L. Eaton, director of North America, Red Lorry Yellow Lorry. “Having serviced jobs that include Academy Award-nominated films like Ford v Ferrari, and high-profile OTT shows like Apple TV+’s The Morning Show, Panavision has an exciting story – and one that we can’t wait to help them tell. The lorries’ one-team approach across North America and Europe will give Panavision consistent strategy, messaging, execution and reporting as we expand the company’s brand awareness across multiple regions.”