Parasol, a brand marketing and public relations agency specializing in the luxury lifestyle and hospitality industry, has been named the Agency of Record for the Inn at Perry Cabin in St. Michael’s, Maryland. The agency will handle full scope of creative marketing services for the resort, including public relations, brand positioning and strategic programming.
The Inn at Perry Cabin, an intimate waterfront resort nestled along the Chesapeake Bay, is steeped in history and style. The bayside retreat enjoys a reputation as the best luxury resort in Maryland and feels a world away from nearby East Coast cities, including Washington, D.C, Baltimore and Philadelphia.
“As the Inn at Perry Cabin grows its brand and expands its resort offerings throughout 2018, Parasol’s expertise in creative programming, media relations and luxury marketing strategies makes the agency the perfect partner to further establish our property as the preferred and finest destination on the Eastern Shore,” said Michael Hoffmann, General Manager at the Inn at Perry Cabin.
“The Inn at Perry Cabin’s legacy in hospitality is well-established,” said Andrea Werbel, Founder and Managing Director of Parasol. “Parasol is thrilled to work with such an illustrious team of hoteliers and marketers to further amplify this positioning, especially with the introduction of the soon to open Pete Dye golf course and Cliff Drysdale tennis club, and a fully reimagined clubhouse.”