The Seattle-based social intelligence company partners with the lorries to sharpen its positioning and raise awareness of its agentic AI-powered approach to multimedia social listening
Boston, Mass. – Pendulum, an AI-driven social listening and intelligence platform built for the video-first internet, has appointed Red Lorry Yellow Lorry as its U.S PR agency of record.
Led from the lorries’ Boston office, the PR program will elevate Pendulum’s profile as a leader in modern social intelligence. The lorries will focus on educating marketers, communication leaders, and risk teams on the growing data gaps created by traditional, text-based social listening tools, and how missing audio, video and visual data can leave organizations without a full and accurate view of brand sentiment, emerging narratives and potential risk.
“Brands are operating in a fundamentally different media environment than the one most social listening tools were originally built for,” said Daniella Sampson, Head of Marketing at Pendulum. “Today, the most important conversations about brands no longer happen in just captions or hashtags, but in spoken audio, video and visual content. We partnered with Red Lorry Yellow Lorry to help us tell that story clearly and credibly, and to educate the market on why capturing the full picture of social data is a business imperative.”
Pendulum’s platform uses agentic AI to analyze and surface brand mentions across text, audio, video and images, enabling organizations to identify untagged mentions, track emerging narratives and detect risk earlier than traditional keyword-based tools. By applying technologies such as automatic speech recognition, computer vision and optical character recognition across more than 25 platforms, and 75 languages, Pendulum helps teams move from reactive monitoring to proactive insight and risk mitigation.
“At Red Lorry Yellow Lorry, we’ve seen the pitfalls of traditional social listening tools firsthand – unable to pick up mentions we’ve secured for our clients in podcasts or broadcast segments. So, learning of Pendulum’s capabilities and having the chance to work with them to tell their story was a no-brainer,” said Meredith L. Eaton, Managing Director, North America at Red Lorry Yellow Lorry. “As expectations for real-time insight continue to rise, Pendulum is setting a new standard for how organizations track, interpret and act on social data. We’re excited to help bring that perspective to a broader U.S. audience.”
If you’re a tech brand looking to gain awareness and recognition in your industry, get in touch at hello@rlyl.com.
About Red Lorry Yellow Lorry
Headquartered in London with offices in Bristol, Berlin, Paris, Boston, Portland and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing and customer experience services to some of the world’s most innovative companies. Its client list features b2b brands spanning the AI, blockchain, cybersecurity, enterprise IT, healthtech, fintech, martech sectors and beyond.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its seven offices and global partner agency group, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital advertising and more, to help disruptive brands gain awareness and influence in competitive markets.
For more information, visit www.rlyl.com, drop us a note at hello@rlyl.com, or find us on LinkedIn.
About Pendulum Intel
Pendulum is a category-defining AI company transforming how the communications and PR industries operate. Through its social listening and intelligence platform, Pendulum enables enterprises to process and understand global information across all formats—audio, video, text, and imagery—providing the foundational infrastructure for the agentic future.