– PR industry veteran brings 25 years’ experience to a new leadership role focused on delivering best-in-class client campaigns and driving agency growth; PHA also unveils its new agency proposition and brand identity –
London, 19th February 2026: The PHA Group has appointed Paul McCaffrey to a newly created leadership role.
Paul McCaffrey
McCaffrey joins as Executive Vice President, Integrated Campaigns, with the remit to grow the agency’s portfolio of integrated communications work with both new and existing clients.
At the same time, PHA has unveiled a new agency proposition and brand identity that brings its earned-first integrated communications offer to life.
McCaffrey will be able to draw on PHA’s broad practice and sector expertise, deep specialisms across earned, social, digital and paid media, and a full suite of strategy & creative services, to dynamically solve for any client opportunity or challenges and deliver campaigns that generate impact at every step of the customer journey from awareness through to conversion.
PHA builds, grows and protects brands & reputations for a roster of dynamic consumer, corporate, b2b, technology and health clients in the UK and internationally.
McCaffrey has over 25 years’ PR experience. He previously served as Head of Campaigns at SEC Newgate, and has held other senior positions including Managing Director of Publicasity and Global Consumer Chair at the PROI. He has worked on wide range of award-winning campaigns for the likes of Coca-Cola, Morrisons, TK Maxx and Sony.
McCaffrey – who has already been involved in numerous pitches – will report into George Coleman, CEO, and sit on the agency’s Executive Committee (ExCo).
“In a world of disruption, disintermediation and fragmentation, clients want agile agency partners who can cut through the complexity and engage audiences wherever they are, always,” said George Coleman, CEO of The PHA Group. “PHA is built for this new operating reality where integrated multi-disciplined teams are essential, not a luxury. When unboxed minds meet the right ambition, communications stop blending in. They start breaking out.”
“I am thrilled to be joining PHA at such a key point in the agency’s development. It’s exciting to be working with the talented teams here to unlock opportunities, putting PHA’s integrated offer centre stage. With twenty years behind us and a team of exceptional practitioners, we are well positioned to deliver bold, integrated campaigns that standout in an ever-evolving comms landscape.” said McCaffrey.
About The PHA Group
PHA is an earned-first integrated communications agency.
It builds, grows and protects brands & reputations for a portfolio of consumer, corporate, technology, b2b and health clients.
PHA’s agile multi-disciplined teams create dynamic campaigns across earned, social, digital and paid media. It leads with strategy and delivers a full suite of creative services and production capabilities – engaging audiences everywhere they are, at every step of the journey from awareness through to conversion.
In a fast, chaotic and complex world PHA is built to solve creatively and work as one to MAKE IT MATTER.
PHA was founded in London in 2005 and is a top 30 independent UK PR agency. It has offices in London, Manchester, Leeds, Boston (Massachusetts) and New York.