Powerhouse Communications, a creative public relations agency specializing in the foodservice and franchise industries, has been retained by Mountain Mike’s Pizza, a family-style pizza chain, to lead awareness efforts for the more than 190-unit brand. Mountain Mike’s is growing quickly and has enlisted the agency to support expansion efforts by generating impactful consumer and franchise awareness for the company. With a focus on growing in both new and existing markets, Mountain Mike’s is on schedule to open more than 20 new restaurants this year alone.
“Powerhouse came highly recommended due to their creative approach to PR and proven track record of generating positive results for restaurant franchises,” said Chris Britt, who serves alongside Ed St. Geme as Co-CEO of Mountain Mike’s Pizza. “With strong sales and an exciting pipeline of new store openings on the horizon, we’re confident we’ve chosen the right partner to tell our story.”
“We’re impressed with what Powerhouse has accomplished for other foodservice brands and know their expertise and creative energy will prove to be an asset as we introduce the signature Mountain Mike’s experience to pizza lovers around the country,” added St. Geme.
Founded in 1968 in Palo Alto, California, the company currently franchises nearly 200 units throughout California, Oregon, Nevada and Utah, and is continuing to grow at a rapid pace using an area development franchise model. This month alone, Mountain Mike’s will open six new locations throughout California.
“Not only do we speak the language of all things restaurant and franchise, but we love the opportunity to make strong first impressions for our clients in new markets,” said Kristin Daher, president of Powerhouse Communications. “Since being introduced to Mountain Mike’s, we quickly understood why this restaurant has been the go-to spot for many families over the past 40 years, and why there is high demand for a concept like this. We have a lot of fun ideas to help introduce Mountain Mike’s to new guests and prospective franchisees and are looking forward to sharing their story!”