PR Veteran Amanda Proscia Releases New Book: PR Confidential

by | Oct 27, 2023

PR Veteran Amanda Proscia Releases New Book: PR ConfidentialOctober 17, 2023— Amanda Proscia is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services and consumer electronics. Before starting Lightspeed in 2013, Amanda worked in a variety of other agencies and businesses, spanning from the very large ones to the very small. An unexpected part of her experience has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is. 

Writing in an advice column format, veteran public relations maven Proscia draws on her 30 years of experience to dish out answers to answer your questions-even those you might hesitate to ask a PR pro in her new book, PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.

Outsiders have so many questions about the misunderstood public relations industry:

Isn’t it all just writing press releases? When should I start? Why can’t I get my story on the front page of the New York Times?

To get the most from your PR investment, you need an insider’s perspective.

In a series of witty exchanges, you’ll learn:

  • What PR is and what it isn’t (like, advertising, marketing and sales)
  • Why you might not be ready to invest in PR
  • The “3 I” formula for spotting a newsworthy angle

Get ready to be entertained as Proscia, the “Dear Abby” of PR Help, shares stories, insights, and frank thoughts on how PR works, when it fails, and how to course correct as the story changes.

Whether you’re a PR newbie or a seasoned pro, you’ll enjoy this refreshingly honest guide to public relations from the client’s perspective. Better yet, you’ll emerge with a better understanding of how to put PR to work for your business.

“Many people eager to promote their business think public relations is a complex undertaking that only experts can understand, kind of like performing surgery or driving a racecar. Amanda demystifies PR so you can confidently add it to your business toolkit.” – David Meerman Scott, author of The New Rules of Marketing and PR, an international bestseller now in its 8th edition and available in 29 languages from Albanian to Vietnamese.

“I LOVE this book! Amanda has captured a version of every conversation senior leaders in PR have with their bosses or clients to explain the incredible value of earned perception building in an easy to read, easy to understand series of letters (think Miss Manners). Send this to your parents (none of whom know what we do), to every business and MBA student, and to every entrepreneur you know. The world will be a better place.” – Lee Caraher, CEO Double Forte, author of Millennials & Management and The Boomerang Principle

“With practical insights and real-world examples, the book demystifies the complex world of PR, equipping readers with the knowledge to shape their public image. Amanda offers a perfect balance of actionable advice and strategy, making PR accessible to all. Amanda’s years of experience and expertise in PR just shines through masterfully. This is an indispensable resource for anyone seeking to master the art of public relations.” – Robert Patin, agency expert and international bestselling author of The Agency Blueprint

PR Confidential is available in e-book and paperback.

To learn more about Proscia and her work, please visit: lightspeedpr.com

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


9 ways to use social proof to increase your conversions

9 ways to use social proof to increase your conversions

You can significantly improve your conversion rates by using social proof. Studies show that 88 percent of consumers trust user reviews just as much as personal recommendations. You can build trust and credibility with your potential customers by displaying customer...