PRecious Communications, a multi-award winning integrated communications agency, announced investments into senior hires to strengthen its traditional and digital capabilities following an over 50 per cent year-on-year revenue growth in 2018 based on strong market demand.
“This year, we are poised for further growth not only in Singapore but across Asia as our clients are looking to us for traditional PR as well as more Integrated Marketing Communications in multi-market geographies. To meet these demands and to help our clients achieve their business objectives, we have invested in our people, providing a suite of digital offerings from lead generation to content marketing, on top of our work using PR and social media marketing. We’re are excited to further grow alongside our clients and partners,” shares Lars Voedisch, Founder and Managing Director, PRecious Communications.
In response to client demand and to further sharpen its service offerings, PRecious Communications has launched three business units; PRecious INC. works with multinational enterprises, corporates and governmental organizations in the business-to-business (B2B) space across key markets in Asia Pacific. These range from one of the top information services companies to world leaders in banking and finance, and cybersecurity; Precious Life works with consumer brands across the F&B, hospitality and travel, lifestyle, luxury, consumer technology and events sectors; and PRecious Sparks, as the regional leader in startup and investor public relations, having worked with over 150 young brands, disrupters and innovators, including 15 unicorns and in support of S$10 billion in funding and M&A activities.
The agency’s impressive growth is underscored by the increased hiring at all levels across key markets in Southeast Asia, having doubled the overall headcount across its offices in Southeast Asia. Continuing the growth momentum, PRecious Communications has on-boarded Danielle Chow, Wendy Tan, Rajiv Menon, and Gopal Kishore to bolster its regional senior consulting team based out of Singapore.
- Danielle Chow took up the position of Deputy Head of PRecious Communications’ consumer practice, PRecious Life after joining the company as a Senior Account Manager in February 2018. She brings over ten years of experience in managing a diverse portfolio of clients from F&B, hospitality, fitness, fashion, home furnishings and more. In her new role, she will be focusing on strategy, business development, brand building, as well as amplification of campaign results.
- Wendy Tan has over ten years of experience in marketing, branding and business development, working with global and regional agencies. As new Director – Integrated Communications, she is driving PRecious’ digital and integrated marketing service offerings, including digital content, social marketing and lead generation for clients across Asia. Experienced in high growth environments, including financial services, banking, healthcare, education and the creative industries, Tan has a proven track record of driving tangible results and building strong client relationships.
- Rajiv Menon, newly appointed Client Services Director for PRecious INC. (B2B), has spent the last 11 years in communications with leading agencies and in-house. He comes with strong multi-market experience having spent considerable time in India, as well as in Malaysia and Australia, before relocating to Singapore where he has been overlooking regional and local B2B technology mandates. He has a stable record in results-oriented public relations programs, strategic consulting, client and stakeholder engagement, issues management, program planning and team management.
- Gopal Kishore joins PRecious Communications as Senior Content Manager. He brings over ten years of experience in journalism, B2B content development and digital marketing, having previously led editorial teams for IDG Media brands such as CIO, ChannelWorld and PCWorld. He was also previously the Head of Marketing for an experiential learning start-up.
“Our momentum proves that our ideas, passion and innovation is getting acknowledged independent of the size of our agency. I’m confident that the experience and proven excellence of our additional senior appointments, along with our expanded service offerings, positions us well to continuously drive business results for our clients. We look forward to working with more and more likeminded brands to deliver success,” adds Voedisch.
PRecious Communications actively plans and executes clients communications programmes across Australia, Malaysia, Philippines, Singapore and Thailand. It has seen rising demand from local, regional and global brands to execute campaigns across Asia-Pacific. The agency also recently joined the GlobalCom PR Network, an association of 70 independent PR agencies in 60 countries worldwide, serving as its Southeast Asia representative.