PRecise Communications, Award-Winning African-American & Woman-Owned Agency Joins IPREX as New Partner

by | Nov 22, 2021

PRecise Communications, an integrated marketing firm with offices in Atlanta and Miami, has joined the premier international communications network IPREX. PRecise Communications, an award-winning marketing communications agency specializing in connecting leading brands with multicultural consumers (African American and Latinx), will now provide its clients with access to IPREX’s global network of communication agencies with 1,250 staff and 96 offices worldwide.

President & CEO at PRecise Communications Alexis Davis Smith said the agency’s focus on media relations, digital marketing, multicultural communications, diversity and inclusion consulting and experiential engagements are areas in which PRecise can bolster IPREX’s existing skillsets.

“PRecise is excited to bring an understanding of the value of and need for inclusive marketing in today’s communication efforts to IPREX’s network of agencies around the globe,” Smith said. “It is our hope that we can help other agencies help their clients improve their bottom line by capturing a greater share of promising, profitable markets.”

PRecise Communications has deep expertise in the consumer, food & beverage, automotive and corporate sectors, and provides specialties in strategic counsel, issues management, event concepting and execution, media relations, and storytelling for some of the country’s most well-established consumer brands.

Leveraging nearly 30 years of experience and a reputation as a trusted communications strategist, Smith is a leader in Atlanta’s public relations industry and a national voice for multicultural marketing. She is responsible for creating breakthrough and strategic communications programs for major consumer brands, including Coca-Cola and Toyota. She is a member of the Public Relations Society of America, Georgia Chapter; Counselors Academy; and PR Council; and holder of eight Phoenix awards.

“We are thrilled to welcome PRecise Communications to IPREX. The agency fills an important geographic and practice focus for our network, and partners are already reaching out for their expertise. We look forward to growing these relationships,” said Julie Exner, IPREX Global President.

About PRecise Communications

Launched in 2000, PRecise Communications is an Atlanta-based, award-winning marketing communications firm. With a team in Miami and affiliates in seven U.S. markets, the agency specializes in connecting leading brands with consumers through strategic and creative media relations, digital marketing, multicultural communications, experiential engagements and diversity, equity and inclusion consulting.

For more information, please visit www.precisecomm.net or follow the team on Twitter  and Instagram @precisecomm or Facebook/PReciseCommunications.


IPREX is a $425 million network of communication agencies, with 1,250 staff and 96 offices worldwide working across the spectrum of industry sectors and practice disciplines.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


How to boost conversions on your sales page in 6 easy steps

How to boost conversions on your sales page in 6 easy steps

Your sales page is your best opportunity to get people to buy your product. It’s the final piece of content a prospective customer sees before making a purchase. So, it needs to be attention-grabbing, informative, and persuasive. What happens, though, if you have...

8 common mistakes PR managers make—and how to avoid them

8 common mistakes PR managers make—and how to avoid them

Companies today have many events and announcements that they want shared with the world. You, as a member of the public relations, or PR, department, have the task of sharing this news with the media. However, there are a few habits that you should avoid if you hope...