Communications teams are expected to respond quickly, publish with precision and proof the impact of their work to leadership. Many teams, however, are still held back by workflows, approval loops and uncertainty about what their efforts achieve. Presspage is addressing these challenges with the launch of Professional Services and a new partnership with Metricomm.
Helping brands get more out of Corporate Comms
Professional Services builds on Presspage’s work with organisations including BT, Specsavers, Heineken, the University of Manchester, Booking.com and Rolls-Royce. Its purpose is straightforward: help teams use Presspage in a way that supports the pace and responsibility of modern communications.
The program will cover a set of practical areas that influence how teams use Presspage day to day. These may include crisis communication readiness, workflow and approval design, SEO and GEO reviews and industry benchmarking for PR impact. The aim is simple: help teams publish more reliably, reduce delays and understand how their work compares within their sector.
“We believe every organization can get more out of their communications efforts when they combine the right tools with the right expertise,” said Arinda Loef, Head of Professional Services at Presspage. “With Professional Services and our partnership with Metricomm, we are empowering our customers not only to manage their communications more effectively, but also to understand their true PR impact.”
Metricomm brings clarity to high-stakes decisions
Presspage is also strengthening the analytical side of communications work through a new partnership with Metricomm. Known for its strategic communications consulting and PR impact modelling, Metricomm helps teams understand how coverage influences reputation, whether an issue is likely to escalate and how an organisation compares with others in its field.
This collaboration gives Presspage customers access to deeper insight at moments where evidence matters. Media coverage influences how organisations are perceived, but its effect is often difficult to quantify. With this partnership, teams can access data that shows how reputation and outcomes shift over time, helps them understand the forces behind those changes and enables them to explain the impact of their work to leadership and business results like sales, stock price and brand value.
Presspage and Metricomm are working closely across product and advisory teams to help customers interpret these insights and apply them in their planning, while keeping each organisation’s services clearly defined.
The partnership will be announced at the PR Week Measurement Conference in London, where Metricomm will be delivering a keynote presentation on ‘Capturing the C-Suite, with insights and metrics that inform strategic and financial choices’.
A word from the CEO
Communications teams operate in environments where timing, accuracy and judgement matter. They need the ability to act fast and the confidence to strategically advise the executive board. Professional Services helps teams make the most of Presspage in that reality. Metricomm adds the unique, audience-centric data and insights needed to make decisions with greater certainty.
Jan-Willem Schalkwijk, CEO at Presspage
Supporting PR teams where it counts
Presspage puts PR teams in control of publishing and distributing owned media without having to rely on marketing, IT or external agencies. Professional Services strengthens how they use the platform in practice. Metricomm provides robust and quantifiable audience-centric evidence that helps teams understand and explain the impact of their work.
Together, these initiatives give communications teams a stronger position: faster action, clearer judgement and a grounded understanding of how their efforts influence perception inside and outside the organisation.
About Presspage
Presspage, founded in 2008, provides PR and Communications teams intuitive technology for managing newsrooms, distributing content, engaging with media, and measuring PR impact. Trusted by enterprises in aviation, healthcare, automotive, logistics, and higher education, Presspage simplifies complex PR processes, empowering teams to demonstrate measurable strategic value.
About Metricomm
Metricomm provides communications and reputation teams with clear, evidence-based insight and strategic advisory support. Combining audience-centric data with deep experience in strategic communications, risk assessment and issue analysis, Metricomm helps organisations understand how media coverage shapes perception and business outcomes. Through consultancy and training, the company equips teams to navigate developing issues, prepare for potential crises and make confident, informed decisions.