PROI Worldwide Appoints Three Women as Vice Chairs to Board of Directors

by | May 9, 2018

PROI Worldwide, a partnership of integrated independent communications agencies, appointed three leading women agency owners, representing the Americas, EMEA and APAC Regions, Vice-Chairs at their Annual Meeting held in Lisbon, Portugal on May 5, 2018. All three will become members of PROI Worldwide’s International Board of Directors effective immediately.

Laura Tomasetti, appointed Vice-Chair of PROI Worldwide’s Americas Region, is CEO of 360PR+, which has offices in Boston, New York and San Francisco. Kaija Pohjala, appointed Vice-Chair, EMEA Region, is Managing Partner of PROI’s leading Finnish Agency Cocomms. Angela Scaffidi, appointed Vice-Chair of the APAC Region, is Managing Partner of SenateSHJ, one of PROI’s Australian Agencies with several offices in New Zealand and Australia.

“The new Vice-Chairs represent some of the most successful agencies within PROI Worldwide and they will ensure PROI continues to benefit from strong leadership on our Board,” said Richard Tsang, outgoing Global Chair of PROI Worldwide and Chairman of SPRG Asia, Hong Kong’s largest integrated communications firm with offices throughout Asia.

“I’m incredibly impressed by the caliber of PROI partner agencies across the Americas and globally and honored to have the opportunity to continue to cultivate the active sharing of best practices and successful collaborations that benefit our staff and clients and have come to define PROI Worldwide,” commented Tomasetti.

“It’s an exciting time to be part of this globally recognized partnership, and to be the new regional Vice Chair for the APAC region which provides some of the brightest thinking in our industry,” said Scaffidi, Managing Partner of SenateSHJ, adding “working with our partners’ locally and across the globe will enable us to showcase fresh thinking to other regions and our clients.”

“I have been active in business for over 20 years, supporting international customers locally in Finland, and now I want to expand and become more active in an international setting. PROI is in an interesting phase of its development, sales, and knowledge sharing. Developing international business and raising mutual understanding among partners and clients is something I really look forward to doing in PROI,” says Pohjala, Managing Partner for Cocomms in Helsinki, Finland.

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