The Public Relations Society of America San Francisco Bay Area Chapter (PRSA-SF), one of the five founding PRSA chapters, announced the winners of its second annual awards program, The Foggies. The chapter held a virtual awards ceremony on November 18, where it recognized the San Francisco Bay Area’s best public relations and communications programs and the brightest professionals who bring them to life.
The prestigious program was open to public relations and communications professionals from agencies, in-house teams, and nonprofits. The virtual ceremony was emceed by KTVU Meteorologist Rosemary Orozco with a special appearance from local entertainer and magician Joshua Farenbough.
- Corporate Social Responsibility Honor Award – Ketchum and Hewlett Packard Enterprise, “HPEs for Real Life”
- Standout Tactic of the Year – Landis Communications and
the Peninsula Open Space Trust, “POST’s Coyote and Badger Adventure”
- Small Agency of the Year – Singer Associates, “The Small Agency Making a Big Impact”
- Midsize Agency of the Year – Highwire PR
- Diversity & Inclusion Campaign of the Year – Landis Communications, “Becoming Independent”
- Professional of the Year – Curtis Sparrer, Bospar
- Campaign of the Year – Ketchum and the California Milk Advisory Board, “Farm to You Field Trips”
“Despite the challenges 2020 has thrown at us, communicators did not disappoint,” said Jenna Watson Gudgel, PRSA-SF President. “The quality of work demonstrated by winners of our second annual Foggies Awards is commendable, especially against a backdrop of a global pandemic. Bay Area communicators rose to the occasion, delivering standout work yet again. It was important to us for our Bay Area community to share in the camaraderie and cheer of celebration together. Congratulations to all winners.”
Sponsors for the second annual PRSA-SF Foggies Awards included BusinessWire, Cision, Paul Sakuma Photography, and Swift Incentives.
A full list of 2020 winners can be found on the chapter website. Award entries were judged by a separate PRSA chapter to ensure an honest and unbiased process, while maintaining an ethical standard and avoiding any potential conflicts of interest.