PRSSA, the foremost organization for students interested in the public relations and communications fields, announced that it has joined with Finn Partners to create a dedicated mentorship program for PRSSA members from historically Black colleges and universities (HBCUs) and Hispanic-serving institutions (HSIs). The program addresses the lack of diversity in the public relations industry, by pairing 50 students of diverse backgrounds with professional mentors that can provide valuable guidance as they launch into their careers. Participating students will also have the opportunity to apply for future internship opportunities, which can be difficult to find and secure in the industry.
An independent global marketing communications firm, Finn Partners delivers a full spectrum of integrated marketing services across a broad range of key industry practice groups.
“PRSSA is so pleased to establish this program alongside Finn Partners, an organization that truly recognizes the value of diversity and inclusion,” said Jeneen Garcia, Senior Vice President, Programs, PRSA. “We look forward to the mentorship and guidance our students will receive through this partnership. For many, this will be the beginning of what we hope are long and prosperous careers in the communications field.”
Open to college juniors and seniors, this partnership will allow students to learn more about opportunities in communications, including life on the agency side. As part of the two-day program – “Partners for Diversity: The Internship Preview” – the selected individuals will have access to an agency mentor, participate in a client meeting and take part in an open panel discussion with young professionals of color from Finn Partners and its clients regarding their experiences in the communications industry.
“Diversity and Inclusion is essential to the culture of our agency, and a core principle that began with our founding in 2011,” said Helen Shelton, Senior Partner, Director of Diversity and Inclusion at Finn Partners. “Education and mentorship are key pillars of our agency-wide Actions Speak Louder initiative. We are thrilled to partner with PRSSA to do our part to help launch the careers of a new generation of talented and diverse communications professionals.”
Mentees will be introduced to their mentors during the first week of March, with the formal program beginning on March 10. To apply, students must be graduating by the spring of 2022. A resume, brief cover letter and PRSSA adviser reference are required as part of the application process. Students will be selected by a panel of Finn Partners’ professionals.