fbpx

Public Relations Global Network Expands Asia-Pacific Presence with Addition of New Zealand Agency, Alexander PR

by | Oct 25, 2022

Following its 2022 Asia Summit Conference and Fall Member Meeting in Singapore, the Public Relations Global Network (PRGN) announced it has added New Zealand-based Alexander PR Ltd. to its global network, enhancing its ability to serve clients throughout the world.

Following the addition of five new member agencies earlier this year, the latest move marks the 30th anniversary of the global agency network, further expanding its presence in the burgeoning Asia-Pacific region.

The addition raises the number of member agencies in the network to 53 and adds local PR and communications expertise in the southwest Pacific area from Alexander PR’s office in Auckland, New Zealand.

The newest PRGN member, Alexander PR, is a full-service public relations agency specializing in reputation management. The firm assists boards, CEOs, business owners and marketing decision makers with reputation, strategy, content and commercial opportunities.

“New Zealand’s Alexander PR is a global leader in public relations,” said PRGN President David Fuscus. “Under the leadership of Kate and Dwayne Alexander, the firm serves a stellar client base with innovative and pioneering communications. The Public Relations Global Network is proud to welcome Alexander PR as the 53rd member of the world’s leading public relations network.”

Kate Alexander, the co-founder of Alexander PR, says, “Joining the global PRGN family is a significant milestone for us and one that we know will benefit both our team and clients. We pride ourselves on client service and results within a collaborative, supportive company culture, all of which is rewarded by longevity and tenure – a number of clients and staff have been with us for more than 15 years. Having established a reputation for award-winning work in New Zealand and internationally, we are greatly looking forward to expanding our global footprint and working with like-minded peers in the Public Relations Global Network.”

In addition to joining PRGN, Alexander PR added another three accolades to its 11 international awards at the SABRE Awards Asia-Pacific 2022 held in Singapore earlier this month, including the coveted Diamond SABRE Award – CEO of the Year (Rhiannon McKinnon) – Addressing gender equity through financial wellbeing – Kiwi Wealth with Alexander PR; Geographic – Global (led out of Asia-Pacific with work in other regions) – Changing the world with the 4 Day Week – 4 Day Week Global with Alexander PR; and Best Micro Asia-Pacific Agency to work for – Alexander PR.

Founded in 2005, the team led by experienced communication veterans Kate and Dwayne Alexander, Alexander PR is best known locally for its strategic crisis, issues and reputation management as well as for numerous national and international campaigns. Among its most notable clients, alongside 4 Day Week Global, Kiwi Wealth, and HERA, are trustee company and philanthropy management leader Perpetual Guardian, life insurer Partners Life, property data and analytics provider CoreLogic New Zealand, accommodation group Sudima Hotels, multinational energy and automation digital solutions specialist Schneider Electric New Zealand, Crimson Education, Cambridge Assessment International Education and a dozen other global stock exchange listed firms.

Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 62 locations, PRGN is one of the world’s largest international public relations networks.

PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

Companies or organizations interested in the services of PRGN’s local agency network can visit the Agency Directory or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information.

Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, Senior Vice President of Media Profile, at david.wills@mediaprofile.com


About Alexander PR

Alexander PR and The Content Place assist boards, CEOs, business owners and marketing decision makers with reputation, strategy, content and commercial opportunities. We are a New Zealand-based, full-service public relations agency with global reach, specialising in reputation management.

Having established a record of high performance and market-leading results in a global landscape, Alexander PR combines traditional public relations expertise with forward-thinking digital marketing and content creation strategy to help clients achieve their bottom-line objectives. We specialise in building media relationships and achieving results in earned, owned, and sponsored media to enhance our clients’ reputations.

With a sound understanding of what makes a business tick, the team at Alexander PR brings its specialist knowledge and profile-building experience to the partnership to achieve real, measurable outcomes for clients. Whether it is quality media coverage, brand positioning or ad-hoc crisis communication you need, the team has the know-how and expertise required. For more information on the services we offer, refer to our services page.

The Alexander PR team provides comprehensive 24/7 crisis and issues management services and expertise. Our professionalism, relationships with media and industry experts, confidential support, and years of experience in crisis management across all sectors are the tools we use to protect clients, their reputations, and their businesses. Learn more at https://companycrisis.co.nz/

Our comprehensive services include specialist content marketing curator The Content Place, a separate division of Alexander PR and a full-service content marketing and book publishing provider which supports clients’ objectives for achieving targeted media wins in their desired channels and platforms. The Content Place provides access to the best business, tech, financial and consumer writers, videographers and photographers in New Zealand. We have built relationships with these quality people over many years and can help you create, share your story, and achieve business outcomes. We are your content marketing place. Learn more at https://alexanderpr.co.nz/the-content-place.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES