SINGAPORE, January 26, 2026 – PureSpectrum, premier research technology platform, announced the appointment of Arnaud Frade as the Enterprise Go-To-Market Lead for Asia-Pacific (APAC). Based in Singapore, Frade will lead the company’s enterprise growth strategy across the region.
Arnaud Frade
Frade brings more than 20 years of experience leading enterprise-level growth initiatives and go-to-market programs across global markets for some of the world’s most respected companies in insights, consulting, and professional services. His career includes senior and C-suite roles at leading professional services firms, such as WPP, Omnicom, Ipsos or Accenture, as well as advisory activities.
“We are thrilled to welcome Arnaud Frade as Enterprise Lead for APAC at PureSpectrum,” said James Rogers, Managing Director, APAC. “With brands and agencies increasingly seeking direct access to quality audience automation, Arnaud’s proven go-to-market expertise will turbocharge our enterprise sales and deliver value to our clients.”
In his new role, Frade will focus on bringing PureSpectrum’s enterprise offering across APAC, positioning the company as the quality-first standard for data collection in a rapidly evolving research landscape. Arnaud comments, “Reliable, high-quality data has become truly mission-critical across all industries, especially where it can be scaled and leveraged for increasingly complex use cases. In this context, PureSpectrum, a true leader in quality, has now the opportunity to build a structured enterprise practice globally.”
PureSpectrum will continue to invest in expanding offerings and technology to support enterprise-level research programs, expanding its footprint with multinational brands and global research organizations.
About PureSpectrum
PureSpectrum, launched in 2016 and headquartered in California, is a leading market research technology company. PureSpectrum empowers insights professionals with a programmatic Marketplace and sample management platform that streamlines online surveys, facilitating millions of high-quality interviews annually. Researchers are empowered to make faster, more confident decisions with PureSpectrum’s comprehensive suite and proprietary PureScore™ respondent-level scoring system. Visit www.purespectrum.com for more information