Radioactive PR is celebrating a duo of client wins despite the current lockdown, with new briefs from one of the world’s leading antimicrobial surface cleaning brands, and an online US stock market brokerage platform.
Zonitise, a microbial control company, specialises in treatments against bacteria and viruses (including COVID-19) – making schools, hospitals, airports and any public space instantly safe for up to 12 months. The brand’s mission is to reduce cross contamination risk on surfaces and touch points and to keep people healthy. Stake, an online brokerage brand that places the US stock market at the fingertips of investors and traders around the world using innovative technology and systems.
As with many of Radioactive PR’s clients, both new briefs include a strategic mix of brand awareness and link building work, including creative PR for SEO to help build links from high-ranking media sites. Radioactive PR has worked successfully in the digital PR space for six years, and continues to deliver results for businesses around the world.
On top of this, Stake has employed the help of the Radioactive PR team to further develop its hold in the UK brokerage market, targeting UK-based investors looking to trade on the US stock market.
The wins come after a string of new hires at the agency, including senior appointments on the digital PR team. The agency celebrates its sixth year in business this December.
Radioactive PR began trading on the first of December 2014 and offers PR, social, digital and influencer marketing support to clients both nationally and internationally. Part of The Radioactive Group, which includes performance influencer marketing arm Radioactive Talent, the agency has a track record of delivering measurement-conscious PR results for its clients.
Rich Leigh, Radioactive PR’s founder, said, “It’s been a tough year to run a PR agency – I’m not going to pretend otherwise. A brand budget survey we have out right now highlights a move to one-off work in PR, so these two retained wins as we near both our sixth year in business and Christmas mean a lot.
“As budgets dance across different marketing tactics, it’s even more important that we’re not just answering broader marketing problems with PR solutions, and that we are thinking audience-first. Our responses for both Stake and Zonitise demonstrate a range of tactics to achieve our agreed aims, and I can’t wait to play our part in these two brilliant companies’ growth.”