Radioactive PR Selected Again by Bath Rugby to Tackle The Clash Brief

by | Sep 21, 2018

Radioactive PR has been appointed by the Gallagher Premiership club Bath Rugby to support The Clash 2019.

Organized by Bath Rugby, The Clash 2019 is a key event in next year’s sporting calendar, where Bath Rugby will go head-to-head with an old rival, the Bristol Bears, alongside a day filled with family entertainment—hosted at Twickenham Stadium, the home of English rugby.

The agency has been hired to support the event PR around The Clash next year, where similarly for 2018’s event, it will handle proactive PR (such as ticket announcement news and creative stories), press office and influencer engagement.

Radioactive PR’s mix of communication for The Clash, will aim to raise awareness of the sporting event and seek to grow Bath Rugby’s national fanbase, as well as drive traffic to its website to boost ticket sales.

For The Clash 2018, Radioactive PR ensured the event was covered in many national news outlets, with journalists attending the day and a final footfall of 61,000 people.

The appointment comes just after Radioactive PR announced its four-day working week without cutting staff pay is here to stay.

Shula Smith, Bath Rugby’s Head of Communications, said: “Radioactive PR worked with us on The Clash 2018 and achieved some great results. They were a pleasure to work with and so it was not a difficult decision to re-hire the team ahead of next year’s event.

“The Clash isn’t just another Premiership rugby match – it’s more like THE event you definitely don’t want to miss whether you’re a rugby fan or not. Last year over 61,000 people travelled up to Twickenham and we expect next year’s event to be even bigger.

“It’s all to play for as we go head to head with local rivals Bristol. It will be a fierce battle for the West Country and we want everyone to know it’s game on. Radioactive PR is the right agency to help us do that.”

Rich Leigh, Radioactive PR’s founder and director, said: “We had a lot of fun working on The Clash 2018, and plan to take our learnings from it to help make the 2019 event even more successful.

“Bath Rugby’s brand is very strong, and with its foundation of passionate supporters both in Bath and further afield – boosted by the last two years of The Clash, I’m confident Twickenham will be packed with blue, black and white again come April-time.”

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