Rain the Growth Agency Forms Integrated Media Investment Team, Promotes from Within

by | Aug 6, 2021

Rain the Growth Agency, the leading independent, full-service DTC advertising agency, announced the promotions of Robin Cohen to Executive Vice President of Integrated Media Investment and Planning, and Shasta Gibson to Vice President of Integrated Media Investment.

The “Integrated Media Investment and Planning” team restructuring brings the media buying and planning teams under a core investment team headed by Cohen. Media Investment more accurately depicts the many facets of what Rain the Growth Agency does, which is to strategically invest and manage a portfolio of media investments to drive transformational growth for its clients.

“This new positioning better reflects the evolving advertising landscape acknowledging increased complexity in the management of all media channels including the convergence of television and over the top (OTT) video media which is a big part of our core media business,” said CEO Michelle Cardinal.

As EVP of Integrated Planning and Investment, Cohen has been tapped to lead the new group reporting to Cardinal. Cohen joined the agency in 2012, with eighteen years of experience in global strategic media planning at Maxus, Mindshare and Ogilvy in New York City where she worked on accounts such as American Express, Novartis, Church and Dwight and T. Rowe Price. Robin has led the agency’s media planning team for the last four years spearheading the agency’s integrated planning efforts and leading strategy for high profile clients such as Peloton, Wayfair, and LendingTree.

Gibson has been promoted to VP of Integrated Media Investment, reporting to Cohen. Gibson’s charge is to restructure and enhance the growth of the media investment division. Gibson joined Rain the Growth Agency in 2016 as a Media Supervisor and quickly climbed the ranks to Director of Strategic Partnerships working closely with media partners to create unique sponsorships and promotional opportunities for the agency’s clients. Some of those include: The LendingTree Bowl on ESPN, Guy Fieri’s Restaurant Reboot, brand sponsorships with celebrities such as Shaq and Jimmy Kimmel, and multiple in-show integrations in programs such as Pawn Stars, The Weakest Link and The Talk. Early in her career, the UCLA graduate developed a tremendous understanding of non-traditional audio, video and out-of-home media as a cross-channel media buyer and is perfectly positioned to work with Cohen to enhance the agency’s integrated media offering.

About Rain the Growth Agency

Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency. We link strategy, creative and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models. For more than 20 years, we have been scaling businesses such as Peloton, Chewy, Wayfair, LendingTree, Humana, USAA, 23andMe, SimpliSafe and 1-800 Contacts. Headquartered in Portland, Oregon and co-founded in 1998 by Michelle Cardinal, our agency has grown to over 260 employees in four offices nationwide.

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