fbpx

rbb Communications Adds 9 Equity Partners Following Year of Rapid Growth 

by | Apr 5, 2018

rbb Communications, a national integrated communications firm and four-time ‘Agency of the Year,’ announced that nine team members became equity partners. The expansion of the leadership cabinet follows a strong year for the agency, with more than 35 percent growth in revenue along with the addition of major national and global bands.

“To help us achieve our long-term strategic growth plan, a group of senior team members who have demonstrated leadership in client services and operations were invited to become partners in the firm,” said Christine Barney, CEO and managing partner of rbb. “These new partners are poised to take the agency to the next level and ensure we meet our aggressive performance goals. We appreciate their dedication to our clients and culture.”

Part of rbb’s recent service expansion includes the addition of its healthcare, global and emerging markets practice group, as well as crisis and issues management division, Reputation & Risk Advisors. rbb’s social/digital, creative and advertising resources have expanded as well to meet the growing needs of its diverse client base.

The following individuals have been named partners of the firm:

  • Abdul Muhammad II, chief digital officer, creates strategic programs involving social media, web development and mobile technology in synch with traditional advertising and public relations.
  • Jeanine Karp, vice president, offers a broad range of media relations, brand development, corporate reputation management, consumer and B2B marketing experience.
  • Josh Merkin, vice president, specializes in media relations and integrated corporate communications strategies for B2B, corporate and professional service clients.
  • Laura Guitar, executive vice president, leads Reputation & Risk Advisors, a division of rbb Communications, focusing on issues, crisis and reputation management.
  • Lisette Loughner, vice president of human resources, manages the agency’s benefits administration, recruitment and compensation, performance management and organizational development.
  • Maite Velez-Couto, vice president, offers a broad range of media relations, consumer product and influencer marketing and branding experience to the firm, including Hispanic marketing.
  • Rashid Saker, director of operations, oversees all administrative operations including IT, staff support, and procurement.
  • Sandra Fine Ericson, APR, senior vice president, director of results measurement, focuses on media relations, corporate reputation management, public affairs, consumer and B2B marketing.
  • Shawn Warmstein, vice president, manages consumer and corporate clients across multiple sectors, merging traditional public relations with digital and integrated marketing components.

“Each of these individuals bring strategic perspective and critical expertise to rbb’s clients and the agency,” said Lisa Ross, president and partner of rbb Communications. “This is a very exciting time. We are confident that we have the best leadership in place to ensure a bright future for rbb.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

8 proven business models for metaverse companies

8 proven business models for metaverse companies

Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting. One of the biggest trends in business today is the metaverse, and it is gaining popularity and support for many reasons. One of the...

Strategies for generating media coverage with PR campaigns

Strategies for generating media coverage with PR campaigns

Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns. Between developing relationships with the right journalists, distributing...