rbb Communications Expands Energy and Renewables Practice

by | Oct 20, 2022

rbb Communications, an integrated communications firm and five-time ‘Agency of the Year,’ announced the expansion of its Energy and Renewables Practice. The announcement follows the firm being named agency of record for multinational energy companies Emera Technologies and eCombustible Energy, expanding rbb’s presence in a sector where it already has the nation’s fourth largest practice by billings.

“Energy companies have powered solutions to some of our greatest challenges and many new renewable players are stepping up to lead the response to climate change,” said Sandra Ericson, rbb Communications Energy and Renewables practice leader. “rbb is eager to help these pioneers achieve a sustainable future by ensuring their critical efforts are valued by stakeholders and reach the largest audience possible.”

rbb’s energy sector experience began over 30 years ago, creating brand and message strategy for utilities that were reducing their dependance on foreign oil and investing in new, renewable technology. It has remained at the forefront of the energy landscape under Ericson’s leadership, raising awareness of the revolutionary companies changing the world and promoting breakthrough initiatives including the first electric vehicles, the world’s largest battery projects, and the first sustainable aviation fuel.

Newly added clients Emera Technologies and eCombustible Energy continue rbb’s commitment to marketing innovative renewable energy solutions. Emera Technologies is developing decarbonized, digital energy solutions such as BlockEnergy, the world’s first distributed renewable energy microgrid for new residential communities of all sizes. eCombustible Energy has created the next generation of 100% carbon-free, hydrogen-based fuel.

rbb’s client roster also includes Neste, the world’s leading producer of sustainable aviation fuel and renewable diesel, and one of the Global 100 Index’s most sustainable companies. Neste enlisted the firm’s services to help introduce the brand to North American audiences and promote its mission of creating a healthier planet for future generations. rbb achieved that with an integrated campaign that has secured Neste multiple high-profile award wins, national features, new business relationships, and a substantial increase in social engagement.

rbb’s practice expansion coincides with the federal Inflation Reduction Act’s (IRA’s) passage, which represents the largest investment in energy and climate programs in U.S. history and signals a time when it is essential for many corporations to effectively articulate their sustainability goals and climate commitments.

“This is a watershed moment for the energy and renewables sector and an opportunity for its boldest members to lead the nation’s clean energy revolution,” added Ericson. “Our practice is here to help those companies rise to the occasion by communicating their goals in creative and meaningful ways.”

Today’s energy companies are pushing the envelope with cutting-edge technologies that require effective stakeholder communications to achieve widespread adoption and investment. Their audiences are also vast and cover many channels, ranging from communities and their customers to NGOs and regulatory bodies. rbb creates brand and message strategies that efficiently align these stakeholders to garner support through campaigns led by professionals across all disciplines including media relations, paid digital/social, thought leadership, crisis/reputation management, ESG, creative services, predictive intelligence analytics and more.

rbb is recognized as a champion in the field of PR, digital/marketing, and creative services. rbb was recently named to the 2023 Agency Elite Top 100 by PR NEWS and was among Forbes’ 2021 Best PR Agencies in America. It has received five Silver Anvils for campaign work in Energy programs and four SABRE Awards for Best Campaign in the Energy & Natural Resources category. In 2020, rbb was named US Small Agency of the Year by PRovoke media.

To learn more about rbb’s Energy and Renewables practice, visit https://rbbcommunications.com/crafts-and-sectors/energy-renewables/

About rbb Communications

rbb is an award-winning fully integrated agency and Champion of Breakout Brands TM. Through proprietary research, rbb inspires companies with insights to create customer passion that delivers bottom-line results. rbb offers PR/media relations, digital & influencer marketing, corporate communications, crisis/reputation management, creative content and advertising. Specialty practices include consumer, lifestyle, travel, health, professional services, real estate, energy/sustainability and higher education. Headquartered in Miami the firm also has international reach across more than 100 cities in 50 countries through its partnership in PROI Worldwide, the largest global network of independent communications agencies. For more information, visit rbbcommunications.com or call 305-448-7450.


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