rbb Communications, a national leader in integrated communications strategies, has been named Neste’s agency of record in North America. Founded in Finland more than 70 years ago, Neste initially enlisted rbb’s services in January of this year to help introduce the brand to North American audiences and promote its mission of creating a healthier planet for future generations. North America is a critically important market for Neste, where the company has ambitious targets to invest and grow in the years ahead.
Over the past fifteen years, Neste has been on a transformation journey, evolving from an oil company to global leader in renewable products and circular solutions. The company has long been recognized as a trailblazer in sustainability throughout Europe; and now is partnering with rbb to raise awareness about its purpose to help customers reduce their greenhouse gas emissions and preserve the planet in North America. Neste is the world’s largest producer of renewable diesel and renewable jet fuel made from waste and residues, and has also introduced renewable solutions to the polymers and chemicals industries. Last year, these products prevented more 9.6 million tons of Co2 equivalent from entering the atmosphere.
“We were drawn to rbb as an agency because, at their core, they are a team of passionate storytellers with a strong track record of masterfully produced and meaningful thought-leadership campaigns,” said Theodore Rolfvondenbaumen, communications manager for Neste US. “Importantly, rbb consistently demonstrates the same set of values that drive us, including care for each other and the planet.”
Earlier this year, Neste was named the third most sustainable company in the world by the Corporate Knights’ Global 100 list, marking the third consecutive year that the company is in the Global 100’s top three, and 14th consecutive year that it has earned a spot on the list.
“Neste is a company that not only leads, it inspires,” said Christine Barney, CEO of rbb. “It doesn’t get any better than being able to apply our communications craftsmanship to tell a story the world needs to hear.”