rbb Communications, a national integrated communications firm and four-time ‘Agency of the Year,’ announced the addition of Lauren Bernat to its equity partner ranks. Bernat is Vice President of Account Services for rbb’s advertising division. The expansion of the leadership cabinet reinforces the continued growth of the agency, following the addition of nine equity partners last year.
“Lauren’s strategic and creative insights are critical to giving clients a complete picture of integrated marketing opportunities and she never settles for less than incredible results,” said Christine Barney, CEO and managing partner with rbb. “Elevating this role to the partner level reinforces our commitment to offering clients a one-stop communication shop built around paid, earned, shared and owned media.”
Bernat brings more than 10 years of experience skillfully executing results-driven integrated communications programs that reach and resonate with target audiences. Lauren excels in developing multimedia campaigns that leverage both branding and direct response strategies to drive sales and has managed client programs resulting in numerous awards including the American Advertising Awards, The Telly Awards and The One Show Awards. Lauren’s experience includes work with diverse brands such as Brown & Brown Insurance, Inc., Celebrity Cruises, Jackson Health System, Macy’s Florida, Royal Caribbean International, the Florida Keys and Key West, and University of Miami athletics.
Part of rbb’s recent service expansion includes the enhancement of its consumer, lifestyle and real estate practices through the acquisition of Z|COMM, as well as the addition of a crisis and issues management division, Reputation & Risk Advisors. rbb’s social/digital, creative and advertising resources have expanded as well to meet the growing needs of its diverse client base.