Virgo-PR, a New York PR agency that creates campaigns that delight audiences and attracts their attention has been named PR Agency of Record for Rebel Ventures, a collection of digital pioneers dedicated to helping athletes, sports organizations, and brands transform into modern digital media and entertainment businesses. They have worked with the likes of Real Madrid, The Kansas City Chiefs, Wimbledon, Golden State Warriors, etc.
Recently, the firm worked with Global soccer icon Pele to build social media popularity. A campaign created around the Brazilian’s 80th birthday, designed by sports-oriented digital strategy agency Rebel Ventures, brought in 442,000 new followers across Pele’s social media. The campaign, dubbed 10 Days For #10, featured 10 unique daily promotions, each emphasizing a different part of Pele’s career leading up to a birthday.
Virgo-PR has placed Rebel Ventures and their Founder Craig Howe in outlets like Fast Company, Business Insider, Sports Business Journal, and CNBC. The coverage was around the firm’s campaigns for clients and expert commentary regarding the changing sports business industry.
“The sports business landscape continues to evolve on the heels of the pandemic,” said Mike Paffmann, Virgo-PR CEO. “Changes to content, production, and advertising have created a unique opportunity for brands, sports franchises and tech companies focused on the industry.