Red Fan Communications Celebrates 2019 Achievements and Partnerships, Looks Ahead To 2020

by | Jan 3, 2020

Red Fan Communications, an Austin-based full-service public relations and marketing communications agency, achieved impactful success in 2019 with a full roster of clients blazing new trails and disrupting industry titans in B2B and B2C tech.

“We are thrilled with our momentum in 2019 with excellent new hires from H&K Strategies, Jask, Gartner, National Geographic, Tiffany & Co. and the Austin Tech Council,” said Kathleen Lucente, founder and president of Red Fan. “We nearly doubled year-over-year annual revenue, which speaks volumes about our team’s ability to consistently achieve phenomenal results for clients. Plus, our group of consultants are trusted by media and industry analysts to bring them strong news angles and vetted spokespersons.”

“Austin is a major hub for business, and we are hearing from companies on both coasts that want to work with a smart agency in Austin that doesn’t come with the big-city price tags and still tap into global communications experience. Who wouldn’t want to take a business trip to Austin?” she said.

In addition, Red Fan is now a partner with newly formed Iconic Texas, a company representing local and global brands whose success in Texas is mission-critical. It is helmed by co-founder of GSD&M Tim McClure. “Red Fan is our choice when it comes to a professional, responsive PR partner,” McClure said. “We applaud their spontaneous creativity, their impressive connections, and above all, their irrepressible ingenuity. When vetting PR firms for our global clients, it is abundantly clear, both by reputation and engagement, that Red Fan’s team is fully immersed in the industry and a strategic adviser that we’re honored to bring to the table.”.

As a new service line for Red Fan, the agency published an e-book for its Brand Positioning + Narrative Lab to help clients successfully position their companies and executives in their respective markets and categories to maximize PR investments and strategies.

Highlights from the twelve clients added recently that contributed to Red Fan’s growth in 2019:


Airflow Sleep—With a focus on improving breathing during sleep, Airflow Sleep combines clinically proven medical techniques, sleep technologies and personal advocacy and coaching to enhance sleep quality and correct bad habits that negatively affect sleep. Its pillow for back sleepers has been cleared by the FDA and is classified as a Class II medical device. For more information on Airflow Sleep, please visit www.shop.airflowsleep.com/. Airflow Sleep recently announced its partnership with the American Heart Association. You can read it here.

Babson Diagnostics—Babson Diagnostics aims to bring diagnostic blood testing to the retail pharmacy counter, making it easier, faster and more pleasant for customers to monitor and improve their health. Originally incubated in 2017 at Siemens Healthineers and in partnership with BD, Babson Diagnostics is working with national retail pharmacies to conduct clinical trials to confirm the validity of its innovative capillary blood collection, stabilization and analysis technology. For more information on Babson Diagnostics, please visit www.babsondx.com.  

Restore Hyper Wellness + Cryotherapy—Restore Hyper Wellness + Cryotherapy is the leading retail provider of Hyper Wellness services in the United States. This year, they were named one of the nation’s fastest-growing private companies at No. 113. As a comprehensive health and wellness center, Restore provides whole body and localized cryotherapy, IV drip therapy, allergy testing and treatments, cryoskin and cryofacials, hyperbaric oxygen therapy, infrared saunas, compression therapy and micronutrient testing. In its efforts to make wellness treatments more affordable and accessible for everyone, Restore is dedicated to helping as many people as possible feel better so they can do more of what they love. For more information, please visit www.restore.com.

Sustainability – Food and Cannabis: 

Fluence—Fluence Bioengineering, Inc., a wholly-owned subsidiary of OSRAM, creates the most powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. Fluence is the leading LED lighting supplier in the global cannabis market and is committed to enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers. Fluence’s global headquarters are based in Austin, Texas, with its EMEA headquarters in Rotterdam, Netherlands. The company recently released its “State of Cannabis Lighting Market” Report in conjunction with Cannabis Business Times that shows the increasing viability of LED lighting systems for legal cannabis production. For more information about Fluence, visit https://fluence.science.


Growth Acceleration Partners—GAP provides an exceptional experience in analytics, cloud, mobile and QA Automation services. They fully integrate their nearshore engineering teams into clients’ organizations, providing continuous delivery through transparent communication and unfettered access to every team member. They help companies scale smarter, more economically, and with less risk, transforming goals and objectives into data and software solutions that drive success. They recently were honored at the 16th Annual Stevie Awards for Women in Business with an award in Management Team of the Year and Achievement in Developing and Promoting Women categories. For more information visit www.wearegap.com.

LeanDNA—LeanDNA builds software for factories across the globe. With a deep focus on making inventory analytics automated, actionable and collaborative, LeanDNA enables manufacturers to optimize inventory, avoid shortages and stay on-time with customers. They recently raised $15 million in Series B funding led by S3 Ventures. For more information, visit www.leandna.com.


Cylance—Built with leading-edge predictive technology, Cylance Smart Antivirus™ is an artificial intelligence-driven antivirus software specifically designed to protect consumers against malicious threats—even the dark technology scenarios that keep you up at night. With Cylance Smart Antivirus, the company applies its enterprise-grade technology and years of innovation to create a more effective antivirus solution equipped to meet the day-to-day needs of its customers. For more information, visit www.cylance.com.


CVEX—CVEX is applying technology and automation to create the most advanced trading platform for pre-IPO private company equities in the U.S. market today. CVEX is based in the rapidly growing technology and innovation hub of Austin, Texas. For more information, visit https://www.cvexgroup.com/.

HR Tech/Global expansion: 

Safeguard Global—Through a combination of workforce management data, technologies, services and market expertise, Safeguard Global enables success through smarter, more efficient global employee management, recruitment, payroll, onboarding, expense management and more. To learn more, visit www.safeguardglobal.com.

The Arts: 

Ishida Dance—ISHIDA is a new contemporary dance company founded in 2019 by choreographer Brett Ishida in Austin, Texas. The first dance company of its kind in the city, ISHIDA is changing the face of arts culture in Austin through world-class performances. ISHIDA is a 501(c)(3) nonprofit providing interactive dance experiences to local diverse adult and at-risk youth communities through free educational workshops. For more information, visit www.ishidadance.org. Inaugural performances are January 3 and 4 at the Long Center for the Performing Arts in Austin, TX.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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