Full-service b2b tech PR and marketing agency Red Lorry Yellow Lorry (‘the lorries’) announced the opening of its first French office and the appointment of a new European director to expand its operations in Europe. Supplementing the lorries’ existing offices in London, Berlin, Boston and Los Angeles, this new office in Paris will help grow its presence in the region and increase the support it is able to provide to local and international customers.
“France is becoming an increasingly important market for our clients. We’ve seen a significant uptick in engagement in the country over the last few months, which is testament to the hard work of our teams in such challenging times,” said the lorries’ CEO Guy Walsingham. “This new office in the heart of Paris marks an exciting step forwards, enabling us to better focus on local clients and provide on-the-ground support to those looking to expand into the country.”
Overseeing the agency’s European operations will be Hélène Joubert, who brings more than 15 years of PR and marketing expertise to the role. She has a wide range of experience in the b2b tech sector, having worked with clients such as Epson-Seiko, Cornerstone On Demand, RedHat, Jive and Expedia. She will work closely with the lorries’ UK director Hannah Patel and US director Meredith L. Eaton to manage client services and drive growth across Europe.
“We pride ourselves on attracting quality talent and Hélène certainly fits that description,” Guy added. “Having a senior local person in France will bolster our sector specialist teams and help maintain our recent momentum.”
“I am delighted to have joined such an impressive team of experts,” said Hélène. “The lorries’ have showcased their strengths by rising to the challenge of maintaining growth despite the turbulent events of 2020. On top of that, the agency is continuing to invest in the future with European development plans, so we’ve got an exciting journey ahead of us.”
Supplementing the opening of the French office is a new client win in the form of Cubik Partners, a Paris-based consulting and training firm specializing in lean management and operational excellence. The lorries will implement an integrated media relations campaign, focused on local case studies and growing the profile of key spokespeople, to help build brand awareness in a dense market.
This expansion follows a period of significant growth for the lorries’ PR agency network Convoy, which now includes more than 30 handpicked agency partners covering over 50 countries and six continents around the world. Red Lorry Yellow Lorry London, Berlin, Paris, Boston and LA, together with the Convoy network, are strategically positioned to help brands expand their global footprint and grow their businesses worldwide.