Red Lorry Yellow Lorry Expands with Third U.S. Office

by | Jan 20, 2022

Full-service b2b tech PR and marketing agency Red Lorry Yellow Lorry has opened a new North American office in Austin, Texas as part of its ongoing expansion, following a record-breaking year of growth in 2021. The new office supplements the lorries’ existing US sites in Boston and Los Angeles, increasing the agency’s global office count to six alongside its London headquarters and European locations in Paris and Berlin.

Austin has rapidly emerged as a technology hub over the last few years. It has quickly become one of the hottest relocation destinations for tech talent, attracting the likes of Oracle, Palantir and SpaceX. The lorries’ Austin office will seek to capitalize on this trend by supporting the agency’s growing roster of enterprise IT clients, covering a range of sectors including cloud infrastructure, blockchain, martech and cyber security.

“It’s been an exciting year for our U.S. operation, which has grown significantly both in terms of headcount and clients,” said Meredith L. Eaton, director of North America at Red Lorry Yellow Lorry. “Now, we want to take the next step. Austin’s booming tech scene offers a perfect opportunity for us to increase our presence in a competitive market and better serve our enterprise IT clients in America.”

“We’ve doubled in size over the last two years – despite a global pandemic – which is a testament to the fantastic work of our teams around the world,” said Red Lorry Yellow Lorry’s founder and CEO, Guy Walsingham. “We believe Austin will provide a perfect springboard for future growth as 2022 gets underway, enabling us to further expand our footprint, better support clients’ evolving needs and attract new talent.”

The lorries’ expansion comes on the back of an unprecedented year of growth. As well as increasing the size of its global team by 58% (46% in the U.S. specifically), the agency won 40 new clients across all regions. The agency’s U.S. operation accounted for 43% of these new clients wins, which include cryptocurrency compliance and intelligence company Blockchain Intelligence Group, open-source blockchain ecosystem Celo Foundation and digital identity management provider Imprivata.

Jim Sheehan, vice president of global corporate communications at long-time lorry client Avid, commented: “The lorries possess the intuition and deep bench strength to work like a natural extension of Team Avid wherever we need to show up strong. That they continue to invest to grow their global footprint and capabilities gives us even more means to collaborate and fires up our creativity.”

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