The SABRE Awards are one of the highest honors in the communications industry and receive over 2,000 campaign entries each year from top agencies across North America. As a boutique agency, we are very proud to be recognized among such talented agencies like Ogilvy, Bliss Group, and HDMZ.
Our campaign for Aveda Arts & Sciences Institutes promoting Louisiana becoming the first state in the US to mandate textured hair education among all incoming cosmetology students took home the Diamond Award. The long term effect of textured hair education and on updated licensing exams will be a desegregated salon environment where all hair types are cared for properly.
The campaign generated major feature coverage across media types with over 160 placements reaching 8.5 billion + impressions, signaling that many people saw the campaign many times.
We are honored to have been trusted with telling this story with the incredible team at Aveda Arts & Sciences Institutes, and we are happy to represent such an industry-leading client whose work has helped create a tangible and positive change in America. We look forward to amplifying Aveda Arts & Sciences Institutes’ continuous initiatives for social justice in America with their groundbreaking incarceration cosmology training program, their involvement with the Texture Education Collective, and the dozens of community-based programs like the Fathers Can Do Hair Too event.
RED PR is a boutique marketing communications company specializing in beauty, fashion and lifestyle. Based in New York since its founding by Julia Labaton in 2000 and representing local, national and international clients, this SABRE award marks our 19th prominent industry recognition.
Aveda Arts is a consortium of 18 campuses across ten states teaching cosmetology and esthiology. It is recognized among the best in the country.