Following an initial engagement covering global strategy, media and influencer relations and event support for The World’s 50 Best Restaurants’ 2018 awards ceremony earlier this year, Relevance International has been named the brand’s first retained global agency of record.
The partnership encompasses a global communications program promoted by Relevance’s London and New York offices, with a robust scope of work including promoting The World’s 50 Best Restaurants’ #50BestTalks program taking place in San Francisco on September 12. This will also include its highly regarded awards ceremony, the much anticipated location of which will be announced with a dedicated event in London in October 2018.
Alongside global press office activity, Relevance International supports the development of the brand’s status as a celebration of culinary excellence across a diverse, international audience.
“During Relevance’s time working with us in our initial engagement, the firm achieved greater media exposure than ever received in the brand’s 16-year history,” said Hélène Pietrini, director of The World’s 50 Best Restaurants, the worldwide ranking scheme for high-quality dining. “From the beginning, we’ve found the Relevance team to be engaged, passionate, intelligent, dedicated, strategic and, above all, a pleasure to work with. For the next phase of our story, we’re looking to them to bring fresh and innovative ideas that translate into successful campaigns and build strong engagement with a wider audience. We see Relevance International as a natural extension of our team, primed to achieve these goals.”
The World’s 50 Best Restaurants is among the first major transatlantic hospitality projects that Relevance International has worked on as an agency. The firm planned the media management of its 2018 event program, overseeing more than 200 media attendees during The World’s 50 Best Restaurants awards week in Bilbao, Spain, with nearly 50,000 pieces of coverage achieved as a result of the overall campaign.
Suzanne Rosnowski, CEO and founder of Relevance International, said, “Our work with The World’s 50 Best Restaurants showcases our strength as an agency with a boutique offering and global sensibilities. Long-established as the leading barometer for culinary tastes and a world-renowned influencer in reflecting and shaping international dining trends, our team is dedicated to elevating the brand to even greater heights.”
Formerly known as Relevance New York prior to adding the London office, Relevance International’s team has over a century of PR experience representing the very best in real estate, luxury goods, hospitality, design and corporate clients. With both a dedicated social media strategist and crisis communications expert on staff, the firm offers a seamless boutique level of client service on a global scale.