Marina Maher Communications (MMC) announced the appointment of Rema Vasan as EVP, Chief Innovation Officer. Vasan will report directly to Founder and CEO, Marina Maher and partner with MMC’s leadership team to continue to deliver on the agency’s growth in next gen communications.
In her initial remit, Vasan will tap into her diverse marketing experience and deep digital expertise to oversee the Brand Engagement Group and lead the charge to create a new practice at MMC centered on consumer tech. In addition, Vasan will oversee and develop the agency’s Corporate Brand practice.
Vasan’s 20+ years of diversified experience, both in house and at agencies, has given her the unique ability to solve business challenges with an inherently integrated mindset. Her career has focused on championing breakthrough creative ideas that have successfully built the equity of blue-chip global brands, utilizing a deep expertise of digital marketing. Vasan has led global marketing communications for some of the world’s biggest and most recognized brands at Procter & Gamble, Pfizer Consumer HealthCare, GlaxoSmithKline Consumer Healthcare and Unilever, across Asia, Europe, and North America.
“MMC has always been ahead of the curve in defining and delivering integrated business solutions to build and protect brands. Throughout her career Rema has rapidly innovated and applied new approaches and technology to marketing challenges, creating industry firsts that deliver stellar business results. Her ingenuity and dedication to constant innovation is core to the DNA of MMC, and I welcome Rema as a partner in the leadership and management of the agency,” describes CEO Marina Maher.
“I have committed my career to innovation, transformative brand building and paving the way to the future of marketing. I have always been impressed by MMC’s business building creative work and it’s clear I am joining an agency that shares these passions,” said Vasan. “MMC is highly entrepreneurial and constantly thinking about what’s next. It’s what makes us a perfect fit and I see a strong future career path in the alignment of MMC’s core values and my expertise.”
Vasan comes to MMC from MSL where she was EVP, Global Lead of P&G and MSL Fluency. Prior positions include Director, Global Digital Strategy at Pfizer Consumer Healthcare, and SVP, Global Digital Group Account Director at Publicis. She has directed work that has been recognized with Effies, SABREs, PRWeek awards and Cannes Lions.
Vasan has lived and worked in Asia, Europe and North America, and speaks multiple languages. An advocate for the advancement of women in leadership, she mentors aspiring female leaders all over the world. She was named a Campaign Digital 40 Over 40 2017 honoree and has served as a Cannes Lions Festival juror.