Republica, a cross-cultural marketing and communications agency, announced the promotion of Ana Echenique to the role of director, communications. In her new post, Echenique will lead all aspects of the agency’s award-winning communications practice, including public relations strategy, influencer engagement, and media relations.
Echenique joined Republica’s communications team in 2015 as an account manager. She quickly grew the ranks and was promoted to senior account manager, and most recently, to account supervisor. Her work with Republica has spanned various clients, including Walmart, Nielsen, Toyota, Telemundo, Dyson, and Google, to name a few.
“Ana has earned the respect of our clients, the industry, and her Republica colleagues alike, and we could not be more proud of her remarkable growth within our company,” said Jorge A. Plasencia, co-founder, chairman, and CEO of Republica. “It gives us great satisfaction to be able to promote talent from within to key leadership roles, and I have no doubt that Ana will be an exceptional addition to Republica’s management team,” added Plasencia.
Throughout her career, Echenique has built strong relationships with editors, reporters, and producers, as she has brought her clients’ brand stories to life. She has worked on brand marketing programs for numerous clients in the consumer and business-to-business sectors.
Before joining Republica, Echenique was as a senior account executive at FleishmanHillard where she managed an array of clients, including several Procter & Gamble brands, including CoverGirl, Head & Shoulders, Olay, and Gain.